Director, Marketing Analytics & Automation

Are you our “TYPE”? Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences. Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at . We are seeking a Director, Global Marketing Analytics & Automation to lead the strategy, architecture, and execution of data-driven and AI-enabled marketing capabilities across our global organization. This leader will transform how marketing performance is measured, optimized, and scaled by building a modern marketing intelligence ecosystem powered by advanced analytics, automation, and artificial intelligence. The role will partner closely with Marketing, Sales, Finance, Data, and Technology leaders to ensure marketing investments drive measurable growth across our customer segments. As a senior leader within Marketing, the Director will shape the roadmap for marketing analytics, marketing technology, and AI-driven insights while building a high-performing global team focused on operational excellence, experimentation, and continuous innovation. What you’ll be doing: Lead the global strategy for marketing analytics, marketing intelligence, and AI-enabled insights to improve decision-making, customer engagement, and revenue outcomes. Translate complex data into clear business insights for senior leadership, build predictive models to forecast marketing performance and pipeline impact, and foster a culture of experimentation and data-driven decision making across the marketing organization. Own the global framework for marketing measurement, including attribution modeling, funnel analytics, pipeline contribution, and ROI reporting. Continuously analyze the customer journey to identify growth opportunities, improve conversion performance, and ensure alignment between marketing investments and business outcomes. Define and manage the roadmap for the global marketing technology ecosystem, ensuring scalable, integrated platforms that support advanced analytics, AI capabilities, and efficient campaign execution. Oversee marketing automation programs, lifecycle marketing workflows, and system integrations across CRM, marketing platforms, and data infrastructure to enable seamless data flow and operational efficiency. Partner with data, legal, and technology teams to ensure high standards for data governance, privacy compliance, and responsible AI usage across marketing systems. Establish best practices that protect customer data while enabling scalable, insight-driven marketing. Build and lead a high-performing global team across marketing analytics, automation, and operations. Partner with regional marketing leaders, sales, finance, and data teams to align marketing insights with broader business strategy while driving continuous improvement in marketing effectiveness. What we’re looking for: Bachelor’s degree in Marketing, Data Science, Business, or related field; MBA or advanced analytics degree preferred 10–15+ years of experience in marketing analytics, marketing operations, or marketing technology leadership roles Deep knowledge of analytical tools such as Path Factory, Marketo, 6th Sense, etc. Proven experience building dashboards and developing CAC frameworks that tie back to ROI. Proven experience leading data-driven marketing transformation within B2B SaaS, technology, or digital platforms Strong background in advanced analytics, predictive modeling, and data visualization Experience implementing AI and machine learning capabilities within marketing environments Deep knowledge of marketing attribution models, digital marketing metrics, and revenue analytics Expertise across modern marketing technology ecosystems including CRM, CDP, and analytics platforms Experience managing complex global marketing technology stacks Strong executive communication skills with the ability to influence senior leadership using data-driven insights Proven ability to lead cross-functional teams and drive organizational change through data and technology What’s in it for you: Hybrid work arrangements and competitive paid time off programs. Comprehensive commercial medical insurance coverage to meet all your healthcare needs. Competitive compensation with corporate bonus program & uncapped commission for quota-carrying Sales A creative, innovative, and global working environment in the creative and software technology industry Highly engaged Events Committee to keep work enjoyable. Reward & Recognition Programs (including President's Club for all functions) Professional onboarding program, including robust targeted training for Sales function Development and advancement opportunities (high internal mobility across organization) Retirement planning options to save for your future, and so much more! Monotype is an Equal Opportunities Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. #LI-DNI The US pay range for this position is $150,000 – $190,000 annual base salary. A corporate bonus will also be offered as part of this role. The final annual base salary offered will be based on location and experience level, and could be less for internal applicants depending upon experience. SummaryLocation: USA - Woburn (MA)Type: Full time