MARKETING MANAGER

Marketing Manager

Lorenzo - Los Angeles, CA 90007

Overview

Salary Range $75,000.00 - $85,000.00 Salary Position Type Full Time Job Shift Day

Marketing Manager - Student Housing

The Marketing Manager serves a crucial role in developing and managing relationships with Lorenzo residents and prospects. You are responsible for meeting the Owner's asset performance expectations within your assigned Community Department by achieving revenue growth, pre-lease progress (New Leasing), occupancy (Renewals) and reputation management goals. As a leader, you guide your team in delivering an exceptional living experience for all community members. You also serve as a primary ambassador of GHP's Culture and Vision, acting as the direct marketing liaison between your community and corporate leadership.

Customer Experience, Operations, and Leadership:

• Contributes to the overall resident and prospect experience.
• Responsible for the supervision of up to 20+ community assistants and/or staff members.
• Trains and mentors assigned associates to deliver Service Excellence.
• Maintains a high level of visibility within the community and engages residents during the day-to-day interactions and planned outreach events.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Produces reports and communicates with senior management.
• Remains up to date and knowledgeable of all amenity hours and shuttle schedules.
• Coordinates with other Lorenzo department heads as necessary to execute operational needs.

Outreach and Events:

• Responsible for outreach and business development efforts at Lorenzo, including coordinating school and community outreach events through relationship building and event planning.
• Ensures all event programming is purpose-driven to maximize the potential for leases to be signed during or as a result of the event.
• Manages event budgets with discretion, ensuring spending aligns with financial objectives while negotiating vendor prices effectively.
• Oversees the purchase of supplies for events and the vendor selection process.
• Tracks all events and outreach spending and reconciles receipts at the end of each event.
• Works closely with the Leasing Manager and Resident Services Manager to develop the events and outreach calendar based on the Lorenzo Marketing Plan and provides the finalized and approved calendar for upload to the Website, Active Building, social media and distribution to all residents.
• Ensures that all events are properly staffed.
• Assists with turn and move-in day duties as assigned, including planning, budgeting, catering, staff oversight, decorating, signage creation, and event setup. Leads event day planning and execution.

Sales and Marketing:

• Collaborates with property staff to execute marketing efforts and ensure the successful achievement of property sales and marketing goals.
• Present quotes for purchase of promotional items throughout the year as budgeted.
• Creates and assesses lead tracking campaigns in CRM.
• Analyze advertising campaigns to make strategic recommendations to senior management.
• Ensure that all Lorenzo community branding standards are adhered to.
• Creates graphic design elements and flyers for events, advertising and communications.
• Stays up to date with the weekly competitive market survey.
• Collaborates with Corporate Marketing team to implement and track marketing efforts.
• Manages all ILS listings for accuracy, brand image, quality, and trackability.
• Maintains all website content, ensuring it aligns with the Marketing Plan objectives and is up to date with property highlights and pricing information where applicable.
• Ensures events are well advertised, promoted, and communicated to residents through the various communication outlets available to the community.
• Designs and disseminates information on behalf of the Lorenzo through the various channels, such as Active Building, kiosks, signage, flyers, text, and email.
• Stays up to date with all online and digital marketing campaign strategies and best practices.
• Plan and execute digital marketing campaigns including SEO/SEM, email, social, PPC/CPC and display advertising.
• Manages email and phone number database, preparing mailings/contacts and executing outreach campaigns.

Social Media and Reputation Management:

• Responsible for maintaining community's online presence through the delegation, oversight and execution of social media strategy.
• Develop strategies to increase fan base on sites such as Facebook, Twitter, Youtube, TikTok, and Instagram, by outlining a campaign calendar and conceptualizing tactics to increase audience participation and drive traffic to social sites.
• Responsible for public reputation management, with a focus on online presence.
• Responds to all reviews and engages with users on social media.
• Additional duties as assigned.

Qualifications

CORE COMPETENCIES:

• Customer-Centric – Put the customer, both internal and external, at the heart of everything.
• Leadership - Has an ability to inspire and lead others to goal achievement through day to day interaction.
• Analytical - Regularly makes decisions and solved problems by analyzing information and evaluating results to choose the best solution and solve problems.
• Business and Financial Acumen - Must be able to synthesis complex financial information and interpret financial results.
• Communication - Communicates with Supervisors, Peers, or Subordinates providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Conflict Resolution - Has an ability to remain calm during difficult situations, resolve conflicts and negotiating with others handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
• Organization and Project Management - Organizes, plans, and prioritizes work.

PROFESSIONAL REQUIREMENTS

• Minimum 5 or more years' experience as a Marketing Manager within real estate and or multi-family property management and,
• BS/BA degree in Business, Marketing, Communications and/or related field preferred.
• 2-5 years of marketing experience, with an emphasis on social media, or equivalent education.
• 1-3 years of event management experience, preferred.
• Advanced in Microsoft Office Suite, including Word, Excel, and Powerpoint.
• Intermediate knowledge of Adobe Creative Suite.
• Experience with Canva or similar design platform.

PHYSICAL REQUIREMENTS

• Regular physical attendance is required to fulfill job responsibilities effectively.
• Schedule Flexibility - Willingness & ability to work weekends and occasional late shifts for special events.
• Frequently move/traverse, ascend/descend stairs in/around apartment homes and community.
• Constantly positions self to bend, stoop, reach, lift
• Occasionally lift/move/carry up to 25lbs with/without assistance
• Frequently lift/move/carry 5lbs
• Constantly communicate, converse and exchange information with coworkers, vendors, residents and visitors
• Ability to remain in a stationary position for extended periods of time
• Ability to observe details at close range (within a few feet of the observer).
• Constantly operates computer, 10-key and other office productivity machinery.
• Constantly works in low to moderate noise levels
• Constantly works in outdoor weather conditions

COGNITIVE OR MENTAL REQUIREMENTS:

• Reading;
• Writing;
• Strong math skills;
• Ability to communicate clearly;
• Ability to deal with complex issues;
• Attention to detail; and
• Ability to prepare financial and related reports.

ELIGIBILITY REQUIREMENTS:

• Must have unrestricted work authorization to work in the United States; and
• Must be willing to submit to a background investigation.

Salary Range: $75,000-$