Senior SEO Specialist

Senior SEO SpecialistModern Family Law, a fast-growing national law firm specializing in family law, is seeking a Senior SEO Specialist. Organic search is one of our largest sources of new clients, and we are continuing to invest in its growth.Our current SEO footprint spans five states and 15 markets. In November, the firm plans to launch a new website structured around state, market, and practice-area content.Local search, technical SEO, content strategy, and AI search visibility must move forward together. Currently, these efforts often move in sequence. This role will help advance them in parallel.You will be measured on consultations attributed to organic search, commercial search visibility in the markets where we practice, and the technical health of the website supporting both. We use Google Search Console, GA4, and HubSpot to measure performance and connect SEO initiatives to business outcomes.Local Search Across 15 MarketsOwn and manage local search performance across Denver, Colorado Springs, Fort Collins, Oakland, San Jose, Palo Alto, Austin, San Antonio, Dallas, Seattle, Bellevue, Everett, Atlanta, Savannah, and Alpharetta. This includes Google Business Profiles, local landing-page structure, citations, review signals, and the internal-linking strategy that connects state guides and city pages to consultation opportunities.Technical SEO and Website MigrationTake on strategy, planning, and organization/documentation of technical SEO readiness for the planned November website launch and continue managing the site's technical health following the migration. This includes crawl and index health, rendering, redirects, canonical tags, structured data, and post-launch monitoring.Answer Engine OptimizationOwn and expand the firm's visibility across AI-powered search platforms, including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. Use citation and visibility data to identify opportunities and strengthen the firm's presence, particularly outside Google, where visibility is currently limited.Keyword and Content StrategyWe are expanding our keyword strategy to focus on the situations prospective clients search for, including divorce, custody, child support, spousal maintenance, and property division, organized by state and market. You will identify content gaps, develop the keyword and content map, and prioritize the order in which content is created.Measurement and ReportingMeasure and report the impact of SEO initiatives using Google Search Console, GA4, and HubSpot. Evaluate whether changes improve impressions, clicks, and consultations, and clearly identify initiatives that do not produce the intended results.Cross-Functional CollaborationCollaborate with Content, Web, and Marketing leadership to align technical SEO, content development, website changes, and organic growth priorities.Your First 90 DaysDays 1-30Develop an understanding of the complete client-conversion funnel, from an initial query in Google Search Console through a signed case in HubSpot. Audit local search performance across all 15 markets and identify the three highest-priority issues affecting organic search results.Days 31-60Lead technical SEO readiness for the November website launch. Implement the first group of market and practice-area pages identified through the content-gap analysis, collaborate with relevant partners on the new website pages, and serve as the proactive strategist responsible for advancing organic growth.Days 61-90Collaborate with the Marketing team to advance the firm's answer engine optimization program. Evaluate the firm's current visibility across AI-powered search platforms and present a prioritized plan for strengthening visibility on platforms where the firm is currently underrepresented.