Director of Marketing

Job Description

Job Description

Coryell Health is a growing, full-service health system based in Gatesville, Texas, serving communities across Central Texas. We offer far more than a typical rural hospital — surgical services, advanced imaging, specialty and primary care, therapy, EMS, and senior living — with clinics in Gatesville, Waco, Temple, Goldthwaite, Copperas Cove, Moody, and McGregor, with a new, expanded clinic under construction in Waco. We are looking for a marketing leader to tell our story.

As Director of Marketing , you'll own our brand and lead the entire marketing function — strategy, communications, digital and social, website, public relations, and community awareness — across all of our locations and service lines. You'll lead an in-house marketing team member and manage our outside marketing agency, working directly with executive leadership to grow awareness of our services and providers.

What You'll Do

• Build and execute marketing strategies that support our growth and service-line goals.

• Own brand integrity and consistent messaging across every platform and location.

• Lead digital marketing, website content, and social media strategy and performance.

• Manage online reputation, including Google Business Profiles and review responses.

• Supervise our Marketing Assistant / Clinical Liaison and manage our outside marketing agency and vendors.

• Direct advertising, direct mail, signage, sponsorships, photography, and video.

• Lead marketing for community events and new facility openings, including our new Waco clinic.

• Manage marketing budgets, timelines, and deliverables.

Requirements

What We're Looking For

• Marketing leadership experience (healthcare marketing strongly preferred).

• Experience managing staff and/or outside agencies and vendors.

• Strong digital, web, social, and reputation-management skills.

• Excellent written and verbal communication.

• Ability to juggle multiple projects and deadlines across a multi-site organization.

• Bachelor's degree in Marketing, Communications, PR, Business, or related field preferred.

• Valid Texas driver's license; able to travel within Central Texas.

What We Offer

• Competitive salary of $75,000–$100,000 DOE.

• Comprehensive medical coverage — with significantly lower costs at Coryell Health facilities and low employee premiums, plus dental and vision.

• Healthcare and dependent-care FSAs, an employer wellness program with premium credits, life and disability options, supplemental accident/critical illness/hospital indemnity coverage, an Employee Assistance Program, and travel assistance.

• A true leadership role with autonomy to build and run the marketing function — not a slice of it.

• A mission-driven, growing organization where your work has visible impact in the community.

As a community-owned healthcare organization in Gatesville, Texas, our mission is simple: provide exceptional, compassionate care to our neighbors, friends, and families. Every team member, from clinical staff to support services, plays an important role in making a difference every day.

What makes Coryell Health different?

A Family Atmosphere: Our employees often describe Coryell Health as a place where people know your name, support one another, and celebrate successes together.
One Campus, Endless Opportunities: From our 25-bed hospital and Level IV Trauma Center to specialty clinics, rehabilitation services, senior living, home health, and long-term care, you'll have opportunities to grow your career across a wide range of healthcare settings.
Meaningful Impact: Working in a rural healthcare system means you build lasting relationships with patients and families while making a visible difference in the community.
Professional Growth: We are committed to helping our employees develop their skills, advance their careers, and work with the latest healthcare technology.
The Best of Small-Town Living: Gatesville offers a welcoming community, a lower cost of living, and a central location between major Texas cities, giving you the balance of career opportunity and quality of life.

At Coryell Health, you won't be just another employee—you'll be part of a team that believes healthcare is personal. Together, we're building a healthier future for the communities we serve.

Join a team where compassion meets purpose, careers flourish, and every day is an opportunity to make a lasting impact.

Company Description

As a community-owned healthcare organization in Gatesville, Texas, our mission is simple: provide exceptional, compassionate care to our neighbors, friends, and families. Every team member, from clinical staff to support services, plays an important role in making a difference every day.\r\n\r\nWhat makes Coryell Health different?\r\n\r\nA Family Atmosphere: Our employees often describe Coryell Health as a place where people know your name, support one another, and celebrate successes together.\r\nOne Campus, Endless Opportunities: From our 25-bed hospital and Level IV Trauma Center to specialty clinics, rehabilitation services, senior living, home health, and long-term care, you'll have opportunities to grow your career across a wide range of healthcare settings.\r\nMeaningful Impact: Working in a rural healthcare system means you build lasting relationships with patients and families while making a visible difference in the community.\r\nProfessional Growth: We are committed to helping our employees develop their skills, advance their careers, and work with the latest healthcare technology.\r\nThe Best of Small-Town Living: Gatesville offers a welcoming community, a lower cost of living, and a central location between major Texas cities, giving you the balance of career opportunity and quality of life.\r\n\r\nAt Coryell Health, you won't be just another employee—you'll be part of a team that believes healthcare is personal. Together, we're building a healthier future for the communities we serve.\r\n\r\nJoin a team where compassion meets purpose, careers flourish, and every day is an opportunity to make a lasting impact.