Manager - Brand & Product Management

Glidewell Dental Marketing And Product Development Position

Position at Glidewell Dental Essential Functions:

• Manages brand marketing and product development, ensuring alignment with corporate objectives.
• Partners with stakeholders to define corporate strategic objectives related to the designated product portfolio.
• Develops business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities.
• Aligns cross-functional teams and contributors around approved plans and facilitates success by keeping plans on track and in focus.
• Reviews and prioritizes incoming product concepts, ideas, applications, and initiatives.
• Creates proposals, pitches, and executive summaries to drive adoption.
• Partners with corporate finance teams, production management, and other stakeholders to establish pricing relative to market trends and margin objectives.
• Evaluates projected return on investment (ROI) for new products, marketing initiatives, and other programs. Partners with Finance to report on the actual ROI.
• Maintains product development priorities and roadmaps with management and cross-functional stakeholders.
• Collaborates with cross-functions stakeholders to ensure a smooth and seamless transition of new product development from scale up to launch, both internally and externally, both on time and to spec.
• Develops brand strategies for assigned product lines, applying customer insights, internal data, and market intelligence to build awareness and drive qualified leads.
• Executes brand strategies and programs to achieve revenue, profitability, growth, and user objectives (i.e., active, new and restart customers, revenue and units per active, churn rates, lifetime value (LTV), associated key performance indicators (KPIs), etc.).
• Develops and executes activity plans driving awareness, engagement, leads, and purchases.
• Facilitates the development of customer-facing content and support implementation through support teams, e.g., Glidewell Marketing, Customer Experience teams, Glidewell Direct, etc.

Hires, manages, develops, reviews, and sets goals for department and staff.

• Manages staff in accordance with Company policies and procedures. Enforces adherence to Company policies and procedures.
• Coordinates with Human Resources and management in a timely manner on all employee relations matters.
• Ensures all direct reports understand the performance standards of their department and have a clear understanding of their own individual performance.
• Serves as both coach and mentor to staff in areas of problem solving, decision-making, process improvement, and personal growth.
• Promotes career training and development of direct staff to support the ongoing acquisition and refinement of skills and knowledge, including job mastery and professional development.
• Performs other related duties and projects as business needs require at direction of management

Education and Experience:

• Bachelor's degree in Marketing or related field required.
• Minimum five (5) years of marketing leadership or related experience.
• Prior science/technical, medical device, healthcare/dental background required.

Pay Range: $109,000.00 - 145,000.00/yr

Glidewell Laboratories is the industry leader in dental technology due to our agility, speed, and cutting edge technology. We work in a fast-paced and highly sought-after employee-friendly work environment. Behind all of this success is an amazing group of people who are passionate about bringing innovation to the marketplace, while providing quality and affordability to better the lives of people all over the world. If you share in our passion for teamwork and a vision for excellence, let's talk about a rewarding career at Glidewell!

In addition are the following generous employee benefits: Medical, Dental, Vision, 401K with company match, company-paid life insurance, additional onsite dental services, vacation, holiday, and sick time, employee gym (with fitness classes and meditation room), employee medical/wellness center (with massage therapy and acupuncture), two company subsidized cafes, Internet cafes, employee lounges with big screen TVs, game tables, fun company sponsored events, a diverse work environment with over forty nationalities represented, and much more!

Glidewell Laboratories is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. We are committed to the principle of equal employment opportunity for all employees and to provide employees with a work environment free of discrimination and harassment on the basis of race, color, religion, national origin, sex, age, physical or mental disability, veteran status, sexual orientation, gender identity, genetic information, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at View email address on click.appcast.io. Please indicate the specifics of the assistance needed.

Note to Current employees: Please apply through Employee Transfer Application to complete the transfer request form.