Social Marketing Manager
$90k - $100kThe Wonderful Company
Company Description The Wonderful Company is a privately held $6 billion company committed to providing high-quality, healthy brands and helping improve the lives of the people who live and work in the places where we operate. Ranked No. 1 on the 2025 PEOPLE® Companies That Care list and one of Fortune® magazine's "100 Best Companies to Work For" in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet. The Wonderful Company's in-house advertising agency is seeking a talented and experienced Social Marketing Manager who will support the development of in-platform (social, YouTube, Pinterest, LinkedIn, etc.) paid media strategy and be responsible for execution, optimization, and overall campaign management.
This role requires strong platform knowledge and hands-on experience to help develop strategic and creative recommendations and flawless execution of initiatives to reach brand objectives. The ideal candidate will display confidence when presenting and a collaborative spirit to coordinate across departments/business units. We are looking for someone with a mindset of continuous improvement through testing and learning to ensure continued growth across the company.
This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday. Job Description
This role requires strong platform knowledge and hands-on experience to help develop strategic and creative recommendations and flawless execution of initiatives to reach brand objectives. The ideal candidate will display confidence when presenting and a collaborative spirit to coordinate across departments/business units. We are looking for someone with a mindset of continuous improvement through testing and learning to ensure continued growth across the company.
This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday. Job Description
- Act as subject matter expert for our social and YouTube paid media campaigns
- Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs
- Contribute to brainstorming and cross-department planning
- Help develop and execute digital marketing plans for paid social platforms and YouTube
- Present plans (when applicable) to internal constituents and the Marketing Team
- Manage timelines for planning and coordinate with Marketing, Project Management, Creative, In-House Social Content Team and PR for asset delivery
- Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up)
- Ensure best practices when building and testing campaigns and assist with analyzing and reporting results
- Optimize campaigns and test strategies to drive performance and learnings
- Track all spending and validate media partner invoices
- Problem solve with our media vendor platforms
- Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities
- Proactively research the latest digital trends that affect digital marketing, attend industry seminars
- Actively contribute to the development of the agency's culture and standards of quality
- 4-6 years of experience in social marketing, with a proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms and YouTube
- Active usage and native understanding of the mentioned digital platforms
- Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite
- Experience with campaign builds on other platforms, such as TikTok, Pinterest, and Snap
- Familiarity with GA/GTM for campaign optimization/tracking
- Prior experience with testing/measurement on the platforms
- Data analysis and Excel proficiency a must
- Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients
- Knowledge of organic platforms, especially as they relate to paid amplification
- Dependability, flexibility, and resourcefulness
- Sense of ownership and responsibility for your brands
- Dedication to the details
- Passion for continued learning and improvement
- Understanding of community management/social listening and aligned tools (e.g. Brandwatch) a plus
- Facebook Blueprint and other social certifications a plus
- Knowledge of SEM/SEO and Email a plus
- Bachelor's degree with a focus on Marketing, Communications or Business
- Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of on-demand fitness videos
- Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
- Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
- Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
- Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
- Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California's Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE's "100 Companies That Care" list and was named one of Fortune magazine's 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
- Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.
Vacancy posted 3 days ago
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