Digital Marketing Strategist

Description Digital Marketing Strategist (Canada Market) In-Office, Poway CA 92064 Join the Leader in Culinary Apparel At Chef Works, we’re more than just a brand—we’re a global leader in culinary apparel with over 30 years of excellence. We create high-quality, fashion-forward gear that is designed to inspire and perform. From passionate home chefs to Fortune 500 companies, we serve a diverse and dynamic customer base. Why Join Us? Empowerment with Purpose: Our mission is to empower, honor, and serve those who serve others, and we’re proud to stand behind that every day. Sustainability at Our Core: We’re leaders in our category for using sustainable materials and upholding an ethically sourced supply chain. Driven by Values: Integrity is at the heart of everything we do, supported by ongoing philanthropic efforts to give back to our communities. Vibrant Culture: As a family-owned business, we’ve built an inclusive, dynamic workplace where everyone’s contributions matter. Grow with Chef Works: At Chef Works, your growth is our priority. We’re committed to investing in your future through professional development programs, industry conferences, and college courses. Join a team that believes in empowering you to achieve your full potential! In a Nutshell Chef Works is looking for a results-driven, motivated digital marketing strategist—someone who will push to make results happen! About the Role: As our Digital Marketing Strategist, you will take ownership of Facebook and Google Ads campaigns and curate an ecommerce website tailored to the Canadian marketplace. You will drive revenue growth by optimizing ad performance, merchandising the website, and creating a seamless customer journey. Success in this role requires strong analytical skills, attention to detail, and a creative eye for design while adhering to brand guidelines. Key Responsibilities: Manage performance and budgets for Facebook and Google Ads campaigns, optimizing for maximum ROI. Merchandise and curate the ecommerce website to improve sales and enhance customer experience. Plan and execute website promotions to boost traffic and conversions. Ensure website content is consistent, accurate, and up to date. Collaborate with the ecommerce and marketing teams to align advertising efforts with broader brand goals. Provide detailed reports and actionable insights on website and ad performance using Google Analytics and other tools. Stay up to date with industry trends, emerging technologies, and strategies to increase revenue and ad performance. Qualifications: Bachelor’s degree required. Minimum of 3 years of experience managing Google and Facebook Ads campaigns with a strong track record of success. Proven experience in ecommerce merchandising and running website promotions. Basic knowledge of HTML and CSS. Advanced competency with Google Analytics or similar platforms for performance tracking and optimization. Exceptional attention to detail and a data-driven mindset. Excellent written and verbal communication skills. Ability to thrive in a fast-paced, collaborative environment while juggling multiple projects. Experience increasing sales and traffic on retail ecommerce sites. Preferred Skills: Magento backend experience. Fluent in French. Experience with Facebook and Instagram Ads. Strong familiarity with the Canadian market and its unique needs. Occasional lifting of 10lbs or less (less than 15% of the time) generally at waist level, some above/below waist, none above shoulders. Must be able to do desk work, which includes computer work for extended periods of time. Requires standing (less than 5% of the time). Travel of up to 5% of the time, generally via airplane, may be required. If you’re ready to take ownership of your role, deliver measurable results, and make a significant impact, Chef Works is the place for you! Apply today and become part of a team that’s passionate about growth and excellence. #J-18808-Ljbffr