Sr Account Executive

Sr Account Executive

BET Media Group is seeking a highly motivated Senior Account Executive to join our Midwest Sales team. The Senior Account Executive will be tasked with developing and growing advertising revenue across BET's portfolio of linear, streaming, digital, social, branded content, experiential, and cross-platform solutions. This individual will own a portfolio of key agency and client relationships, identify new business opportunities, and develop strategic revenue plans that drive sustainable growth.

Responsibilities include but not limited to:

• Own and manage a portfolio of key agency and client relationships across the Midwest territory.
• Develop and execute annual account growth strategies that drive revenue across linear, digital, streaming, social, branded content, and experiential platforms.
• Identify and secure new business opportunities while expanding existing partnerships through upselling and cross-selling initiatives.
• Prepare weekly, monthly, and quarterly reports for management.
• Create sales presentations for key, target categories and accounts within the territory.
• Create customized, insight-driven sales presentations and integrated marketing proposals aligned with clients goals and objectives.
• Generate revenue that meets or exceeds assigned budget and team sales goals.
• Participate in upfront and scatter marketplace negotiations while developing long-term client investment strategies.
• Collaborate closely with Research, Marketing, Brand Solutions, Ad Operations, Pricing & Planning teams to deliver best-in-class creative and strategic solutions.
• Identify and cultivate non-traditional marketing budgets, sponsorship opportunities, and custom integrations.
• Maintain a deep knowledge of marketplace trends, audience insights, competitive positioning, and emerging advertising solutions.
• Represent BET Media Group at industry events, client meetings, conferences, and networking opportunities.
• Attend weekly internal and cross-platform sales meetings.

Basic Qualifications:

• A bachelor's degree in a related field is required.
• A minimum of 7+ years of media sales experience, including television, streaming, experiential, digital, or integrated advertising sales.
• Demonstrated experience managing agency and client relationships with measurable revenue growth.

Preferred Qualifications:

• Proven success as a client-focused media sales professional with experience selling integrated advertising and marketing solutions across linear television, streaming, digital, social and experiential.
• Deep relationships within the agency, client, and advertising community, with a track record of developing strategic partnerships and securing long-term investments.
• Solid analytical and strategic thinking skills, with the ability to leverage audience insights, media research, marketplace trends, and performance data to develop effective sales strategies.
• Extraordinary presentation, communication, and storytelling skills with the ability to engage and influence agency and client decision-makers.
• Deep knowledge of the evolving media landscape, including linear television, streaming, FAST channels, digital media, social platforms.
• Proven ability to collaborate successfully across Sales, Marketing, Research, Brand Solutions, Client Success, Programming, and Ad Operations teams to deliver client-focused solutions.
• Entrepreneurial mindset with robust business acumen, a results-oriented approach, and a passion for exceeding expectations.
• Ability to thrive in a dynamic, collaborative environment while balancing multiple priorities and deadlines.