Paid Search Specialist

Job Description

Job Description

Paid Search Specialist

Dallas, TX, USA Remote

About the role

This role plans and manages paid search activities for assigned accounts, turning client objectives, promotional calendars, and business priorities into practical campaign strategies that drive efficient customer acquisition. The position conducts keyword, query, and audience research, develops compliant and persuasive ad copy, and continuously optimizes campaign structure, targeting, and bidding to improve reach, relevance, and conversion performance. It closely monitors budget pacing, forecasts spend, and validates tracking and measurement setup to ensure campaigns stay aligned with performance goals and that reporting is based on accurate data. The job also interprets results to identify performance drivers and risks, communicates actionable insights to stakeholders, and maintains strong coordination, documentation, and quality control across cross-functional teams and campaign activities.

What you'll do

• Develop tactical search strategies — Translate client objectives, seasonality, promotions, and business priorities into tactical paid search plans for assigned accounts, selecting campaign structures, targeting approaches, and optimization priorities that support efficient customer acquisition.
• Conduct keyword and audience research — Build and refine keyword, query, and audience strategies using search intent, competitive insights, and market trends to expand qualified reach, improve relevance, and uncover new growth opportunities for client campaigns.
• Write compliant, high-performing ad copy — Create and refine search ad messaging that aligns with brand standards, prom