Paid Media Strategist / Account Manager — Meta & Google

Own the accounts. Own the strategy. Drive performance.

We're a growing digital advertising agency managing paid media for B2B and D2C brands. We're looking for an experienced Paid Media Account Strategist who can do more than manage campaigns.

We want someone who can look at an account, understand what is happening, identify what matters most, develop a strategy, and clearly communicate what should happen next.

This is a hands-on, strategic role. You won't simply receive a list of tasks and execute them. You'll have meaningful ownership over accounts and will be expected to proactively identify opportunities, solve problems, and help drive client performance.

What You'll Do

• Own the day-to-day strategy and performance of paid media accounts
• Manage and optimize campaigns across Meta Ads and Google Ads
• Analyze account and funnel performance and turn data into actionable recommendations
• Identify opportunities to improve CPA, ROAS, conversion rates, lead quality, and overall account performance
• Develop recommendations for campaign structure, targeting, creative, messaging, landing pages, and funnels
• Monitor account health and proactively identify problems and opportunities before they become issues
• Communicate performance insights and strategic recommendations to clients and internal team members
• Help determine what should be tested, changed, scaled, or discontinued
• Use AI tools such as ChatGPT, Claude, and other relevant tools to improve analysis, research, strategy, and efficiency
• Work independently while collaborating with the broader team

What We're Looking For

Required

• 3+ years of hands-on experience managing paid advertising campaigns
• Strong hands-on experience with both Meta Ads and Google Ads
• Experience personally managing accounts with $10K+/month in advertising spend
• Experience owning account strategy, not simply executing tasks assigned by someone else
• Strong understanding of campaign structure, targeting, tracking, attribution, and performance reporting
• Ability to look at performance data and identify the most important issues and opportunities
• Ability to turn analysis into clear, prioritized recommendations
• Strong written and verbal communication skills in English
• Comfortable presenting strategy and performance insights to clients or senior stakeholders
• Able to work independently in a remote environment
• U.S. residency required
• Availability to work during U.S. business hours, generally within 8 AM–5 PM Central Time

Experience That Will Set You Apart

• Agency experience managing multiple accounts
• Experience with both B2B and D2C advertising
• Experience with GoHighLevel
• Experience developing or directing creative strategy
• Experience providing input on landing pages and conversion funnels
• Experience analyzing product margins and profitability
• Experience with LinkedIn Ads, TikTok Ads, or other paid media platforms
• Strong familiarity with AI tools and AI-assisted workflows

This Role Is Probably Not a Fit If...

• You primarily execute tasks rather than independently develop strategy
• You have managed campaigns but haven't had meaningful ownership of account performance
• You prefer to focus exclusively on media buying and don't enjoy strategic problem-solving
• You're uncomfortable presenting recommendations or explaining your thinking
• You need a highly structured environment with someone continually directing your priorities
• You're looking specifically for a traditional W-2 position with benefits

What We're Looking For in a Strategist

The best person for this role can be handed an account and asked:

"What do you see, what concerns you, what opportunities do you see, and what would you do next?"

They don't need to be perfect. They do need to be able to think critically, prioritize, communicate clearly, and take ownership.

We value people who:

• Think strategically rather than simply completing tasks
• Proactively identify opportunities instead of waiting for direction
• Can separate signal from noise in performance data
• Think about the entire customer journey—not just the ad account
• Are comfortable making recommendations and defending their reasoning
• Care about business outcomes, not just platform metrics
• Take ownership when performance isn't where it needs to be
• Are curious, analytical, detail-oriented, and constantly looking for ways to improve

Compensation & Work Structure

• Independent Contractor (1099)
• Part-time to start, expanding into Full-Time over time with more accounts
• Compensation: Please review our project-based payment system here:
• Fully remote
• Must have reliable internet and your own computer/equipment
• No medical, dental, or retirement benefits

Please review the compensation and 1099 structure carefully before applying to make sure this model aligns with what you're looking for.

Growth Opportunity

This role has the potential to grow substantially as the agency grows.

High performers can take on additional accounts, increased responsibility, and greater strategic ownership over time. We're looking for someone who wants to grow with the role rather than simply pick up a list of tasks.

The Hiring Process

After applying, qualified candidates will be asked to complete a short strategy exercise designed to give us a better understanding of how you think and communicate.

The exercise focuses on analyzing paid-media performance and identifying opportunities within a marketing funnel. It is not designed to test whether you can produce a "perfect" audit. We're primarily evaluating your analytical ability, strategic thinking, prioritization, and communication.

Strong candidates will then move to an interview.

If you're an experienced paid media strategist who wants genuine ownership over accounts and enjoys figuring out what will actually move performance forward, we'd love to hear from you.