Content Strategist and Digital Marketing Manager

Content Strategist and Digital Marketing Manager Baethke Plumbing Chicago, IL Full-Time | Marketing and Brand Growth $48,000-$75,000 Annually Based on Experience AI Marketing | Content Strategy | SEO | Career Growth Help Build the Future of Marketing with AI and Digital Innovation Are you passionate about creating content that drives results, leveraging AI to work smarter, and developing marketing strategies that fuel business growth? Baethke Plumbing is looking for a Content Strategist and Digital Marketing Manager to help expand our online presence, strengthen our brand, and generate qualified leads across multiple digital channels. This is an exciting opportunity to work directly with company leadership while helping shape the future of marketing for an established home services company. If you enjoy combining creativity with analytics and love experimenting with emerging technologies, you'll have the freedom to make a real impact. Why Join Baethke Plumbing? Opportunity to help shape the company's marketing strategy Work with cutting-edge AI tools and emerging marketing technologies Diverse projects that keep every day engaging Leadership that encourages creativity, innovation, and new ideas Professional development and continued learning opportunities Collaborative environment where your contributions matter Long-term career growth with a stable, respected company Compensation and Benefits $48,000-$75,000 annual salary based on experience Comprehensive benefits package Paid holidays and paid time off Professional development and continuing education Career advancement opportunities Access to modern AI and digital marketing platforms Supportive team environment focused on growth and innovation About the Role As the Content Strategist and Digital Marketing Manager, you'll develop and execute marketing initiatives designed to increase brand awareness, generate qualified leads, and support continued company growth. You'll combine strategic thinking with hands-on execution by creating compelling content, improving search visibility, managing digital campaigns, and using AI-powered tools to streamline marketing efforts. This role offers the opportunity to influence business strategy while continuously testing new ideas, measuring performance, and identifying opportunities for improvement. What You'll Do Create engaging content for websites, landing pages, blogs, email campaigns, social media platforms, customer communications, and marketing materials while maintaining a consistent brand voice across every channel. Develop and optimize digital marketing campaigns that increase website traffic, improve lead generation, and strengthen customer engagement through organic search, AI search optimization, email marketing, paid advertising, and social media. Leverage AI tools such as ChatGPT, Claude, Gemini, and similar platforms to improve content development, research, workflow efficiency, campaign execution, and overall marketing productivity. Optimize website content using SEO, Generative Engine Optimization (GEO), keyword research, and AI search best practices to improve online visibility and search performance. Monitor campaign performance using website analytics, conversion tracking, and marketing data to identify trends, measure return on investment, and continuously improve marketing effectiveness. Collaborate with company leadership to develop messaging, explore emerging marketing technologies, recommend growth strategies, and support company-wide branding initiatives. What We're Looking For We're seeking a creative, data-driven marketing professional with at least three years of experience in digital marketing, content marketing, communications, or growth marketing. Candidates should have exceptional writing and editing skills along with experience developing content for multiple digital platforms. A strong understanding of SEO, content strategy, email marketing, social media management, lead generation, and campaign analytics is essential. Experience incorporating AI platforms such as ChatGPT, Claude, Gemini, or similar technologies into marketing workflows is highly preferred. Familiarity with Generative Engine Optimization (GEO), AI search optimization, and evolving digital marketing trends will help you succeed in this role. Successful candidates are organized, analytical, curious, and enjoy testing new ideas while managing multiple projects in a fast-paced environment. Preferred Qualifications A bachelor's degree in Marketing, Communications, Journalism, Business, or a related field is preferred. Experience with platforms such as WordPress, HubSpot, Google Analytics, Google Search Console, SEMrush, Ahrefs, Canva, Adobe Creative Suite, or similar marketing tools is highly desirable. Experience managing Google Ads, Meta Ads, LinkedIn Ads, marketing automation platforms, graphic design, photography, video production, or multimedia content creation is a plus. Candidates with experience marketing home service companies, skilled trades businesses, or other service-based organizations are especially encouraged to apply. Grow Your Marketing Career with Baethke Plumbing At Baethke Plumbing, we're committed to embracing innovation while continuing to build on decades of trusted service. We're looking for someone who wants to help shape the future of our marketing efforts by combining creativity, technology, and data-driven decision-making. If you're excited about AI-powered marketing, digital growth strategies, and creating content that delivers measurable results, we'd love to meet you. #J-18808-Ljbffr Baethke Plumbing (John Baethke & Son Plumbing, Inc.)