Brand Partnerships Manager, CPG - Global Business Solutions - New York

Brand Partnerships Manager, CPG - Global Business Solutions - New York

Location: New York

Employment Type: Regular

Job Code: A25272A

Responsibilities

About the role and team: TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results. The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong sales skills, strong partnership with Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment.

Responsibilities:

• Analyze account performance data to offer clients data-driven business insights, and at the same time, use those insights to improve our account and advertising offerings.
• Sustain close communication and alignment with clients and internal stakeholders to maximize client strategies and foster trust and collaboration.
• Develop and maintain C-level relationships with regional executives at a portfolio of global brands to educate and inform on the power of TikTok's platform and drive revenue opportunities.
• Conduct regular business reviews and take a consultative, long-term approach to building productive relationships with clients, in collaboration with the global sales teams, sales operations, and other key cross functional stakeholders.
• Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product, and Revenue business units to drive organizational KPIs.
• Lead account planning process that aligns brand and TikTok resources to maximize opportunities
• Grow revenue, educate and lead strategic conversations with clients and navigate complex relationships

Qualifications

Minimum Qualifications:

• 4+ years of Experience in media sales, digital marketing, brand advertising, and/or online advertising experience.

Preferred Qualifications:

• Experience working with CPG brands
• Experience with digital media (i.e.- Digital TV CTV, V, OTT, T, Display, Social, Search, Ecomm, etc.), specifically performance-based objectives and channels.
• Track record of building compelling presentations leveraging industry and internal proofpoints
• Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
• Proven ability to establish relationships with advertisers, agencies, and C-level relationships.
• Track record of delivering and exceeding revenue goals.
• Creative, outside-the-box thinker and strategist.
• A team player and collaborator.
• Revenue Slayer and Pipeline Master.
• Culture Champion and Behavioral Leader.

Compensation Description (Annually)

The base salary range for this position in the selected city is $81000 - $114286 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.