Digital Content Specialist

Digital Content Specialist

Come and join our powerful, unified force with the energy to change the world. Our mission is BIG. Our TRANSFORMATION is key – bringing the right businesses together to LEAD the ENERGY TRANSITION. Our TEAM is ready. As a member of the Online Experience and Intelligence (OXI) team at GE Vernova, you will be an active contributor towards generating new leads and influencing existing deals. Your role will partner across the businesses to drive enhanced customer engagement and experience – online and offline.

GE Vernova is seeking a Digital Content Specialist to sit at the intersection of content operations and search strategy. This role will lead our business SEO and Generative Engine Optimization (GEO) strategy while managing a team of content contractors supporting website and campaign content across our Gas Power, Nuclear, Wind, and Consulting Services businesses. The ideal candidate is a process-oriented content strategist who can blend hands-on editorial execution with strategic thinking, someone who can manage day-to-day content operations while identifying bottlenecks and improving workflows while simultaneously driving how GE Vernova shows up in traditional and AI-driven search engines.

Key Responsibilities:

• Content Development & Governance: Support content development for key business campaigns, translating complex technical topics into compelling, customer-centric messaging. Use AI strategically to improve efficiency and consistency while maintaining content quality. Maintain editorial guidelines, content governance standards, and templates to ensure consistency across the organization. Extend core content across formats and channels including blogs, social, infographics, video scripts, and digital experiences. Define and track content performance metrics and optimize based on data-driven insights.
• Contractor & Content Program Management: Manage a team of SOW-based writing contractors: assign work, review deliverables, provide editorial feedback, and ensure quality, brand voice, and consistency. Track contractor capacity and budget utilization against SOW terms. Serve as the primary point of contact for contractor onboarding, performance, and scope management.
• SEO & GEO Strategy: Manage the enterprise SEO and GEO strategy across GE Vernova business unit websites. Leverage AI tools to conduct SEO audits at scale, identifying technical issues, content gaps, and optimization opportunities. Define, track, and report on KPIs including organic traffic, keyword rankings, AI answer engine visibility, and conversion metrics. Translate business priorities into actionable SEO/GEO roadmaps by business unit. Apply structured data, metadata, and entity optimization best practices for traditional and AI-driven search visibility. Stay current on evolving GEO best practices and how LLM-based search surfaces are changing content discovery. Conduct hands-on SEO audits of web pages — identifying technical issues, content gaps, and optimization opportunities — and translate findings into prioritized action plans.
• Agency Management: Serve as the primary relationship owner for GE Vernova's external SEO agency. Set strategic direction, review agency recommendations, and hold the agency accountable to KPIs and deliverables. Manage regular cadence meetings, performance reporting, and agency SOW/budget.

Required Qualifications:

• 5–7 years of experience in content strategy, digital marketing, or SEO
• Proven experience managing external agencies or vendors
• MBA or equivalent experience
• Experience managing freelance/contract writers or a content production team
• Experience using AI-powered tools for SEO auditing, content optimization, or workflow automation
• Hands-on proficiency with SEMrush
• Working knowledge of technical SEO fundamentals
• Familiarity with (or strong interest in) Generative Engine Optimization