Digital Content Specialist

Digital Content Specialist

Grocery Dcommerce team by ensuring the optimization of content across various grocery retailers. Your primary responsibility will be to maintain and enhance product content to maximize visibility, engagement, and sales. This role demands a blend of technical proficiency, problem-solving skills, prioritization abilities, and effective communication.

Key Responsibilities:

• Content Optimization: Collaborate with the Grocery Dcommerce team to optimize product content across different online platforms, ensuring accuracy, consistency, and relevance. Utilize tools such as Syndigo, Salsify, and Client to manage and enhance product data.
• Syndigo, Salsify, and Client Expertise: Leverage your expertise in Syndigo, Salsify, and Client to efficiently manage product content, troubleshoot issues, and implement best practices. Stay updated on platform advancements and proactively incorporate new features for improved performance.
• Problem Solving: Identify and address content-related challenges, including data discrepancies, missing information, or technical issues. Develop creative solutions to enhance content quality and effectiveness, collaborating with cross-functional teams as needed.
• Prioritization and Multitasking: Manage multiple tasks simultaneously while maintaining a high level of attention to detail and meeting deadlines. Prioritize tasks based on business objectives, ensuring timely completion of content-related initiatives.
• Self-Learning: Stay abreast of industry trends, best practices, and emerging technologies related to e-commerce and content management. Continuously expand your knowledge and skill set to adapt to evolving demands in the digital retail landscape.
• Communication Skills: Effectively communicate with internal stakeholders, external partners, and grocery retailers (Kroger, Meijer, HEB, Albertsons, ADUSA and Wakefern to align on content requirements, resolve issues, and drive consensus on content strategies. Maintain clear and concise documentation of content-related processes and guidelines.
• Follow-Up and Accountability: Take ownership of content initiatives from inception to execution, ensuring thorough follow-up and accountability throughout the content optimization process. Monitor content performance metrics and implement adjustments as needed to drive continuous improvement.
• Organization: Maintain organized workflows, documentation, and data repositories to streamline content management processes and facilitate cross-functional collaboration. Develop and maintain content calendars to track updates and ensure content freshness across platforms.

EEO Employer LanceSoft is a certified Minority Business Enterprise (MBE) and an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. LanceSoft makes hiring decisions based solely on qualifications, merit, and business needs at the time.