Director of Sales and Marketing

Director Of Sales And Marketing

On behalf of our client, Beaumont Technologies, headquartered in Erie, PA, Decision Associates is seeking a Director of Sales and Marketing to support Beaumont's ambitious growth plans. This is a newly created role, and the timing couldn't be better. Beaumont has the technical reputation, the customers, and the growth ambition — and is now seeking a seasoned commercial leader to shape the strategy and build the engine that drives it there. You will own the entire sales and marketing function, set the direction, and grow a high-performing team across all three business units.

Key responsibilities include:

• Commercial Strategy – Own Beaumont's integrated sales and marketing strategy across all product and service lines, including training, consulting, engineering services, MeltFlipper®, Therma-Flo™, and the AIM Institute.
• Sales Leadership & Revenue Growth – Lead, mentor, and develop the sales organization to hit revenue and profitability targets. Implement scalable sales processes, pipeline management, and forecasting discipline.
• Customer Retention & Re-Engagement – Build and execute a plan to re-engage Beaumont's existing customer base and drive repeat business across all three companies.
• Channel & Partner Development – Design and launch a structured channel partner program, including reps and distributors, with clear expectations and accountability.
• Marketing & Demand Generation – Direct integrated marketing campaigns, trade show presence, brand positioning, and sales enablement materials. Guide the creative and marketing team to elevate Beaumont's market visibility.
• Team Building – Directly lead existing team members in new business development, technical sales, and marketing/creative roles. Hire and develop additional sales staff as the business grows.
• Cross-Functional Collaboration – Partner closely with Engineering, Finance, Operations, and AIM Institute leadership to align commercial goals with technical capabilities.
• Reporting & Governance – Oversee CRM governance, KPI reporting, and pipeline accuracy. Build the incentive and compensation structure for the sales team.