Director, Trade Marketing (Global GTM & Channel Strategy)

Director, Trade Marketing (Global GTM & Channel Strategy)

New York Metropolitan - Hybrid

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You'll Do

The Director, Trade Marketing is a strategic leader within the Global GTM & Channel Strategy team, owning both commercial readiness (go-to-market execution) and market governance (channel strategy, pricing, and distributor oversight) across all markets. This role translates brand and product strategy into disciplined, commercially impactful launch plans and channel frameworks globally.

• Own and define the global go-to-market (GTM) strategy across all product launches, franchise moments, and key commercial activations
• Set the global channel strategy across Sephora, DTC, Amazon, Travel Retail, Owned Retail, and distributor markets
• Own both commercial readiness (GTM execution) and market governance (channel, pricing, and distributor strategy) across all markets
• Lead decision-making on channel conflict, assortment strategy, and pricing architecture, ensuring global consistency and commercial rigor
• Establish global retailer frameworks for key partners, aligning assortment, storytelling, and launch timing across regions
• Own commercial storytelling and claims architecture to support strong global and regional sell-in
• Lead distributor market governance, ensuring alignment to brand standards, pricing integrity, and commercial priorities
• Drive post-launch performance reviews and embed learnings into future GTM strategy

What You'll Be Working On

• Building and evolving the global GTM framework and launch prioritization model
• Leading cross-functional alignment across Product, Marketing, Supply Chain, Retail, and regional teams
• Defining channel differentiation strategies and exclusivity frameworks
• Developing global sell-in narratives and commercial storytelling for key launches
• Establishing governance models for pricing, promotions, and distributor markets
• Driving continuous improvement through post-launch analytics and performance insights

Must Haves

• 10+ years of experience in trade marketing, GTM, commercial strategy, or related roles within beauty, FMCG, or retail
• Proven leadership experience managing teams and influencing senior stakeholders
• Deep understanding of global retail channels (Sephora, DTC, Amazon, Travel Retail)
• Strong strategic thinking with the ability to translate vision into commercial impact
• Experience operating in a global, matrixed organization
• Bachelor's degree required; MBA preferred

Salary Range

$150,000 - $190,000 USD

Why Sol de Janeiro?

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at View email address on click.appcast.io.