Senior Director, Performance Marketing

Job Description

Job Description

Description:

As Senior Director of Performance Marketing, you will own performance marketing for our consumer business across Google and Meta end-to-end including strategy, execution, creative, and optimization. This is a high-leverage individual contributor role with no direct reports and full accountability. You'll direct an 8-figure annual budget as if it were your own capital, using AI-native tools to build, test, and scale campaigns, landing pages, and creative at a speed no traditional team can match. You are the top 1% of AI-native performance marketers. You’re someone who can go from insight to live campaign, or from hypothesis to shipped landing page, in hours, not sprints.

About Nerdy:

At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we’re redrawing the blueprint of learning. Our Live + AI™ platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale.

We recruit the kind of technologists and operators you’d bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.

Fortune favors the bold. Join us.

How we compete:

• AI-Native at every level
  From the CEO to day-one hires, everyone builds and ships with generative AI. If you’re not wielding AI, you’re not done.
• Entrepreneurial velocity
  Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.
• Free-market rigor
  Ideas rise or fall on merit and results - no committees, no politics, no cap on upside.
• Full-stack ownership
  You design, build, and run what you ship; accountability is a feature, not a bug.
• Reward for contribution
  Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and how you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.
• Relentless exploration
  Push the frontier of generative AI in live learning and - because only the paranoid survive - questioning every legacy assumption along the way.
• Is Apolitical
  You stay focused on mission-aligned outcomes, not distractions or unrelated causes.

If you’re a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more at nerdy.com.

• Q1-2026 Shareholder Letter
• Q4-2025 Shareholder Letter
• Q3-2025 Shareholder Letter

Qualifications:

• Bachelor’s degree preferred.
• 10+ years of hands-on paid media experience, including direct ownership of >$10MM in annual spend across Google & Meta as well as experience in other emerging channels.
• Proven track record of building, launching, and scaling campaigns end-to-end with minimal support. You don't hand off strategy to an analyst or creative to an agency; you build it yourself, faster than either could.
• Top 1% AI-native marketer: daily, fluent use of generative AI across the full workflow: ad copy and creative generation, landing page and CRO builds, audience/insight analysis, bid and budget optimization scripts, and workflow automation. You can point to real campaigns or pages you've built primarily through AI-assisted workflows, not just AI-assisted brainstorming.
• Working proficiency with AI-native builder tools (e.g., Cursor, Claude Code, Codex, Vercel, Netlify, Supabase, etc) to independently ship landing pages, automations, and reporting tools without waiting on engineering.
• Strong quantitative fluency: comfortable in Excel/Sheets and basic SQL, building your own attribution, LTV, and CAC/ROAS models rather than waiting on BI.
• Deep understanding of conversion rate optimization. You can independently hypothesize, build, test, and ship landing page variants.
• Experience partnering with Product, Engineering, and BI on tracking, tagging, attribution, and API/data integrations.
• Highly organized self-starter who thrives without a team beneath them. You scale through leverage (AI, automation, tooling) rather than headcount.

Responsibilities:

• Own paid media strategy and execution end-to-end across Google and Meta.
• Personally build and iterate ad creative, copy, and landing pages using AI-native tools, cutting the traditional handoff cycle between strategy, creative, and dev out of the workflow.
• Run continuous CRO experimentation on landing pages and funnels: hypothesize, build, A/B test, and ship winning variants independently.
• Build and maintain your own performance dashboards; track CAC, ROAS, LTV, and channel-level efficiency, and act on insights same-day rather than waiting on reporting cycles.
• Design and deploy automations for bid management, reporting, QA, and campaign operations to scale output without adding headcount.
• Partner with Product, Engineering, and BI on tracking, tagging, and API integrations needed for personalization, attribution, and automation.
• Manage channel budgets with founder-level ownership & treat spend efficiency and incrementality as if it were your own capital.
• Continuously evaluate and adopt new AI tools and workflows to keep Nerdy's paid media motion at the frontier of what's technically possible.
• Report on performance, experiments, and roadmap directly to leadership.

Unleash Your Potential at Nerdy:

At Nerdy, you'll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative:

• Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
• Retirement Made Simple: 401(k) plan with company match and immediate vesting.
• A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
• Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
• Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
• Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
• You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.

The Bottom Line:

If you're driven by impact, energized by ownership, and excited to help shape what’s next, you’ll thrive here. We move fast, think big, and reward those who deliver. This isn’t a traditional corporate environment - it’s a place to do the most meaningful work of your career.