Middle/Senior MarTech Engineer (Adobe)

We are looking for a Middle/Senior MarTech Engineer (Adobe) with strong hands-on experience across the Adobe Experience Cloud ecosystem, particularly Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), Adobe Target, and Adobe Data Collection.

In this role, you will be responsible for supporting, implementing, and maintaining Adobe MarTech solutions, ensuring reliable data collection, accurate measurement, and unified customer journey analytics across multiple channels and datasets.

The ideal candidate combines practical implementation experience with a strong understanding of digital analytics, customer journey measurement, identity stitching, experimentation, and marketing technology integrations.

Why Join Exadel

We’re an AI-first global tech company with 25+ years of engineering leadership, 2,000+ team members, and 500+ active projects powering Fortune 500 clients, including HBO, Microsoft, Google, and Starbucks.

From AI platforms to digital transformation, we partner with enterprise leaders to build what’s next.
What powers it all? Our people are ambitious, collaborative, and constantly evolving.

About the Client

Our customer is a U.S.-based higher education institution focused on providing accessible and flexible education opportunities to students and working professionals.

The organization leverages digital technologies, marketing platforms, and data-driven insights to enhance customer experiences, optimize engagement, and improve the effectiveness of its digital journeys.

What You’ll Do

• Customer Journey Analytics (CJA):
  • Build, configure, and maintain Connections and Data Views .
  • Create and manage metrics, dimensions, and calculated metrics.
  • Enable identity stitching across multiple datasets to support unified customer journey analysis.
  • Integrate data from Adobe Journey Optimizer, Adobe Target, offline sources, and other platforms to enable comprehensive reporting.
• Adobe Target:
  • Implement and support tracking for A/B Testing, Auto-Target, and Auto-Personalization activities.
  • Validate experiment data in Adobe Analytics and Customer Journey Analytics.
  • Ensure accurate and reliable measurement of personalization and experimentation initiatives.
• Adobe Journey Optimizer (AJO):
  • Support the implementation of customer journeys and experiences.
  • Integrate AJO engagement data into Customer Journey Analytics.
  • Enable end-to-end journey reporting through data integration and identity stitching.
• Adobe Launch / Data Collection:
  • Manage and maintain Adobe Data Streams and Data Prep rules .
  • Implement and maintain Adobe Experience Platform Web SDK tracking, including custom components.
  • Deploy and govern media pixels, third-party tags, and external integrations.
  • Support Adobe Target and Adobe Journey Optimizer implementations through reliable data collection and configuration.
• Collaborate with marketing, analytics, and technical stakeholders to ensure consistent data implementation and measurement across the Adobe Experience Cloud ecosystem.
• Troubleshoot tracking issues, investigate data discrepancies, and continuously improve implementation quality and reliability.
• Ensure proper documentation and governance of configurations, tracking specifications, integrations, and data flows.

What You Bring

• Hands-on experience with the Adobe Experience Cloud ecosystem , particularly Adobe Customer Journey Analytics (CJA), Adobe Target, Adobe Journey Optimizer (AJO), and Adobe Data Collection.
• Practical experience building and managing CJA Connections and Data Views , including metrics, dimensions, and calculated metrics.
• Strong understanding of identity stitching, identity namespaces, and cross-dataset data integration .
• Experience implementing and maintaining Adobe Experience Platform Web SDK and Adobe Data Collection (formerly Adobe Launch).
• Knowledge of Adobe Data Streams and Data Prep , including configuration and troubleshooting.
• Experience supporting experimentation and personalization initiatives using Adobe Target , including A/B Testing, Auto-Target, and Auto-Personalization.
• Experience integrating customer engagement and journey data from AJO into CJA for unified reporting.
• Strong understanding of digital analytics, event tracking, data collection, and customer journey measurement.
• Ability to troubleshoot technical issues, validate data accuracy, and work independently across multiple MarTech solutions.
• Strong communication and collaboration skills, with the ability to work with both technical and business stakeholders.
• Availability to provide full-time coverage (40 hours per week) , preferably aligned with Mountain Time (MT).

Nice to have

• Experience working with Adobe Experience Platform (AEP) and its broader ecosystem.
• Familiarity with Adobe Analytics and its integration with Customer Journey Analytics.
• Experience with APIs, JavaScript, JSON, and web technologies used in tracking implementations.
• Knowledge of data layer architecture, event schemas, and digital tagging strategies.
• Experience integrating online and offline customer data sources.
• Familiarity with marketing technology governance, implementation documentation, and data quality practices.
• Previous experience supporting large-scale digital analytics or personalization implementations in complex enterprise environments.

English level

Advanced

Legal & Hiring Information

• Compensation Transparency: The expected compensation range for this role is $55–65/hr USD, with eligibility for commission, bonus, or other incentive compensation where applicable. Actual compensation will be determined based on experience, skills, qualifications, geographic location within the United States, and business needs.
• Location Eligibility: This role is open to candidates residing in the United States.
• Experience Requirements: We welcome applicants with relevant experience regardless of where it was obtained. US work experience is not required.
• Use of Artificial Intelligence in Hiring: We may use automated tools or artificial intelligence systems to support the screening, assessment, or selection of applicants as part of our hiring process.
• Benefits Summary: US-based employees are eligible to participate in Exadel’s benefits programs, which may include comprehensive health, dental, and vision coverage; life and disability insurance; retirement savings programs; paid time off; paid holidays; and other wellness or voluntary benefit programs, subject to plan terms and eligibility requirements.
• Equal Employment Opportunity: Exadel is proud to be an Equal Opportunity Employer committed to inclusion across minority, gender identity, sexual orientation, disability, age, and more. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, status as a protected veteran, or any other protected characteristic under applicable federal, state, and local laws.
• Accessibility and Accommodation: We are committed to providing accommodations throughout the recruitment process in accordance with the Americans with Disabilities Act (ADA) and other applicable federal, state, and local accessibility laws. Reasonable accommodations are available to enable individuals with disabilities to perform essential functions. If you require accommodation at any stage of the hiring process, please contact us.
• Data Privacy Notice: For applicants residing in California, please note that personal data collected during the application process is subject to the California Consumer Privacy Act (CCPA) and will be processed in accordance with our applicant privacy notice.
• Disclaimer: Please note: this job description is not exhaustive. Duties and responsibilities may evolve based on business needs. The offer is not binding until a signed contract is in place.

Your Benefits at Exadel

Exadel benefits vary by location and contract type. Your recruiter will fill you in on the details.

• International projects
• In-office, hybrid, or remote flexibility
• Medical healthcare
• Recognition program
• Ongoing learning & reimbursement
• Well-being program
• Team events & local benefits
• Sports compensation
• Referral bonuses
• Top-tier equipment provision

Exadel Culture

We lead with trust, respect, and purpose. We believe in open dialogue, creative freedom, and mentorship that helps you grow, lead, and make a real difference. Ours is a culture where ideas are challenged, voices are heard, and your impact matters.