Marketing Associate (2027 Graduates)

Job Description

Job Description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you'll be part of a passionate team dedicated to accomplishing hard things, together.

The Appian Marketing team is a dynamic, collaborative group dedicated to expanding our global footprint in AI automation for critical processes.

As a Marketing Associate, you won't just be sitting on the sidelines - you will be involved across multiple marketing disciplines, including field marketing, customer advocacy, event coordination, and marketing operations. This is a unique opportunity to learn from industry and marketing experts, manage real campaign life cycles, and build a foundational skill set. If you are a motivated self-starter eager to make a visible impact on business growth, this role is built for you.

This role is based at our ​headquarters in ​McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian. 

What Marketing Associates Will Do

• Execute integrated marketing campaigns across multiple channels to drive awareness, expansion and growth.
• Coordinate the end-to-end logistics, planning, and execution of both virtual and in-person corporate events.
• Support customer advocacy efforts including selection, writing, tracking and amplifying customer stories across channels.
• Track and analyze lead flow, campaign performance data, translating metrics into actionable insights for future strategy optimization.
• Partner with cross-functional teams; including Sales, Product, and Customer Success, to ensure seamless campaign alignment with business objectives.
• Develop engaging content, design layouts, and communication materials for various marketing initiatives.
• Manage marketing calendars, project timelines, and data accuracy within our corporate systems to ensure flawless daily operations.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Prior internship experience in event management, digital marketing, or marketing operations.
• Strong enthusiasm for marketing with an analytical mindset and an exceptional attention to detail.
• Proven ability to manage multiple projects simultaneously within a fast-paced, team-oriented environment.
• Advanced proficiency in Google Workspace or equivalent productivity suites.
• Excellent written and verbal communication skills.

Preferred Qualifications

• A proactive attitude with a strong willingness to learn new enterprise platforms and methodologies.

The base salary range represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate's relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

Base Salary Range

$75,000—$75,000 USD

Tools and Resources 

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. 
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

Benefits

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides AI automation for the most important business processes at the world's largest organizations. Our platform is known for its unique power, reliability, and scale. We've been automating processes for more than 25 years and have proven expertise in enterprise operations. For more information, visit appian.com. 

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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. 

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at View email address on us.fitly.work. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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