Marketing Analyst

Overview Hudson Valley Credit Union is currently recruiting for the position of Marketing Analyst. Primary Function: Serve as the data and insight engine for the Solutions team, transforming performance metrics and member data into actionable intelligence. Ensure campaigns are informed by evidence, optimized for results, and aligned with brand and compliance standards. Bring curiosity, precision, and clarity to every project, ensuring marketing decisions are not only creative but measurable. Responsibilities Provide actionable data insights that enhance campaigns. Ensure better targeted campaigns, improved personalization, and stronger performance outcomes. Pull and validate segmentation lists for targeted campaigns. Partner with Campaign Managers to design and test audience approaches. Collaborate with Operations to maintain accuracy across dashboards and reports. Interpret trends and performance insights to guide improvements. Recommend personalization and optimization tactics based on analytics. Maintain reporting continuity and co-lead migration of enterprisewide reporting outside Marketing. Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned. Embrace and apply HVCU's guiding principles to all activities and responsibilities. This includes the Credit Union's Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union's initiatives by demonstrating teamwork and professionalism. Responsible for regular and predictable attendance including punctuality. Qualifications Bachelor's Degree or at least 2 years equivalent experience for each undergraduate year not completed; undergraduate degree cannot substitute for minimum number of years of experience in Marketing, Business, Analytics, Statistics, Economics, Marketing, or related field required. Minimum 3 Years work in Marketing analytics, segmentation, and dashboarding required. Familiarity with SQL/BI tools; marketing platforms; data visualization preferred. Why Choose HVCU? Join a team where your growth matters. At Hudson Valley Credit Union, we offer a supportive, community-focused culture, competitive benefits, and opportunities to grow your career while making a meaningful impact. Come be part of a Great Place to Work! Employee Perks Base & Variable Pay Structures Paid Personal, Holiday & Volunteer Time Off Professional Development & Training Student Loan Repayment & Tuition Reimbursement Programs Medical, Dental & Vision Coverage 401(k) With Employer Match & Non-Elective Employer Contribution Life, Short-term & Long-term Disability Insurance Discounted Loan Rates & Fees Hudson Valley Federal Credit Union is an AA/EEO employer committed to equal opportunity and employee diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, military or veteran status, genetic information, marital or familial status, domestic violence victim status, or any other characteristic protected by law. #J-18808-Ljbffr Hudson Valley Credit Union