Field Marketing Manager- Electrophysiology- EAST
$99.3k - $198.7kAbbott Laboratories
Abbott seeks a Field Marketing Manager for its Electrophysiology division to drive commercial execution in the West Territory. The role combines field support for the sales team, campaign delivery, product education, and strategic collaboration with internal stakeholders to advance cardiac arrhythmia treatment products.
Responsibilities
- Execute regional marketing campaigns tailored to West Territory needs and customer segments
- Support US EP sales team with product training, competency assessment, and messaging alignment
- Collaborate with Product Management, providing feedback on messaging, promotions, and market releases
- Analyze campaign data using Salesforce and PowerBI to measure success and refine targeting
- Engage with key opinion leaders and top accounts to drive Abbott product preference
Requirements
- Bachelor's degree
- 5+ years healthcare, life sciences, or technology product experience
- Complex medical device product portfolio knowledge
- Strategic product planning and commercial execution experience
- Developed leadership and project management skills
- Salesforce and PowerBI proficiency
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