Creative Producer / Project Manager

GLD is a culture-first jewelry brand born where sport, music, fashion, and culture collide. We create products, stories, and experiences that help consumers express confidence, individuality, and ambition. From licensed sports partnerships to artist collaborations and cultural moments, GLD sits at the intersection of storytelling, commerce, and community.

As we continue scaling the brand, we are building a more organized, collaborative, and creatively ambitious marketing organization designed to move at the speed of culture.

GLD is looking for a highly organized, detail-oriented, culturally connected, and operationally strong Creative Producer / Project Manager to support the Marketing and Creative organization. This role will serve as the connective tissue across Brand Marketing, Creative, Content, Social, Influencer, Performance Marketing, Partnerships, Wholesale, Merchandising and E-Commerce teams to ensure projects move efficiently from concept to execution.

This person will report directly to the Head of Content and play a critical role in managing creative workflows, campaign production, talent sourcing, asset organization, production operations, and cross-functional communication across multiple projects simultaneously.

The ideal candidate thrives in a fast-paced environment, understands how to balance creativity with operational excellence, and knows how to keep teams aligned while maintaining a high creative standard. This individual should be equally comfortable managing timelines and logistics as they are sourcing creative talent, producing shoots, and helping modernize workflows through AI-enabled tools and operational systems.

Key Responsibilities

Creative Project Management

• Manage end-to-end creative workflows across campaigns, product launches, retail activations, partnerships, social content, paid media, email, web, and brand storytelling initiatives
• Build and maintain detailed project timelines, production calendars, launch schedules, status trackers, and go-to-market plans
• Partner closely with Integrated Marketing, Creative, Content, Social, E-Commerce, Performance Marketing, Wholesale, and Partnerships teams to understand creative needs and priorities
• Ensure all stakeholders remain aligned on deliverables, approvals, timelines, and launch readiness
• Run project kickoff meetings, status meetings, production recaps, and post-mortem reviews
• Proactively identify project risks, bottlenecks, and resource gaps while helping teams problem solve quickly
• Help prioritize competing requests while ensuring key launches and campaigns remain on track

Creative & Production Sourcing

• Source and manage external creative partners including photographers, videographers, directors, stylists, glam teams, set designers, editors, production crews, and freelance creatives
• Identify and book culturally relevant talent including models, athletes, creators, influencers, musicians, and tastemakers aligned to the GLD brand
• Research and secure shoot locations, studios, venues, experiential spaces, and event environments aligned with campaign creative direction and budgets
• Build and maintain a strong network of creative vendors, production partners, talent agencies, casting contacts, and cultural connectors
• Support casting outreach, usage approvals, contracts, scheduling, talent logistics, and production coordination
• Partner with Brand Marketing, Creative, Social, and Partnerships teams to ensure all talent and creative selections authentically reflect the GLD consumer and brand positioning

Campaign & Shoot Production

• Lead production coordination for campaigns, product launches, social content, paid media shoots, retail activations, partnership moments, and cultural events
• Develop production timelines, call sheets, shot lists, run-of-show documents, schedules, and creative briefing materials
• Coordinate logistics including travel, production schedules, product pulls, sample tracking, vendor management, equipment coordination, and on-set support
• Manage production budgets, invoices, vendor negotiations, and resource allocation alongside leadership teams
• Ensure all production deliverables are captured efficiently for multi-channel usage across social, paid, retail, e-commerce, CRM, wholesale, PR, and partnerships
• Maintain a strong understanding of platform-native and social-first content creation across Instagram, TikTok, YouTube, Pinterest, and emerging platforms

Asset Management & Organization

• Manage and maintain creative asset organization across DAM systems, shared drives, project management tools, and internal workflows
• Ensure teams have access to the correct and latest versions of assets
• Maintain organized file structures, naming conventions, approvals, and asset distribution processes
• Track asset usage across campaigns, channels, partnerships, and launches
• Support content archiving and metadata organization for future campaign and production usage

Cross-Functional Collaboration

• Act as a communication hub between creative, marketing, product, partnerships, social, performance marketing, and e-commerce teams
• Translate business and marketing priorities into actionable creative workflows and production plans
• Support integrated go-to-market planning across digital, social, retail, wholesale, partnerships, experiential, and CRM channels
• Ensure creative teams are operating with clear priorities, timelines, and expectations
• Help evolve the organization from startup-style execution into a more planful, scalable, and orchestrated creative operation

AI & Workflow Innovation

• Leverage AI-powered tools and emerging technologies to improve creative workflow efficiency, production planning, ideation, asset management, and content operations
• Utilize AI tools for moodboarding, creative inspiration, workflow automation, scheduling, shot organization, transcription, and creative collaboration
• Stay informed on emerging AI tools and trends impacting creative production, storytelling, content creation, and marketing operations
• Help identify opportunities where AI can streamline repetitive tasks while enabling creative teams to operate faster and more strategically
• Partner with the Head of Content and Creative leadership to modernize production workflows and operational systems across the organization

Qualifications

• 5+ years of experience in Creative Production, Creative Project Management, Marketing Operations, Content Production, or related creative operations roles
• Experience working within fast-paced consumer, fashion, jewelry, sports, music, entertainment, or culture-driven brands
• Strong understanding of creative production workflows across photo, video, social, digital, paid media, and integrated campaigns
• Proven experience sourcing and managing photographers, videographers, stylists, talent, venues, agencies, creators, and production vendors
• Exceptional organizational, communication, and time management skills
• Proven ability to manage multiple projects simultaneously