Sr. Commercial Strategy & Insights Manager (on-site)

Come join our table!

At Idahoan Foods, we bring people and families together by providing high quality, convenient food that delights and nourishes lives. As a top 20 household penetration CPG brand, when you join our table, you’re joining a team that aims high and values collaboration, continuous improvement, sustainable sourcing and innovation, active engagement in the community, and doing the right thing. We understand that it’s our team members that serve as the foundation of our ambitious future and we’re committed to knowing you, growing you, and celebrating you.

Role Overview

The Sr. Commercial Strategy & Insights Manager is a strategic leader within the Marketing organization responsible for translating consumer, shopper, and market intelligence into clear choices on where to play and how to win. This role sits at the center of brand, category, and commercial strategy—shaping growth by uncovering actionable insights, guiding innovation, and developing compelling, insight-led selling stories that enable the Sales team to win with retail partners. This leader will elevate the organization’s understanding of the demand landscape and ensure insights are consistently converted into decisive action and measurable business impact.

Main Responsibilities

1. Demand Landscape & Growth Strategy

• Lead synthesis of consumer, shopper, category, and competitive insights to define “where to play” opportunities
  
  • Identify patterns and trends in broad datasets to discover unmet needs, demand spaces, and growth white space
  • Quantify opportunity sizing and prioritize based on strategic and financial impact
  • Identify and shape development opportunities across primary growth vectors
• Translate insights into clear strategic choices for brand and category growth including key points of “how to win”
  
  • Inform annual and long-range strategic planning processes
  • Partner with Marketing and Sales to align on target segments, jobs, occasions, and channels

2. Insight-Led Selling Stories (Commercial Impact)

• Develop compelling, fact-based enterprise selling stories that equip Sales to win with retailers
  
  • Connect consumer insights to category growth opportunities for customers
  • Partner closely with Sales and Category Management so they can tailor stories by customer
  • Ensure consistency of messaging across national and customer-specific presentations

3. Innovation & Activation Guidance

• Lead insight generation to inform and quantify opportunities for innovation
  
  • Identify high-potential demand pockets rooted in consumer jobs and occasions
• Provide actionable recommendations on product and brand messaging
  
  • Ensure key messages align with demand space opportunities

4. Consumer, Shopper & Category Expertise

• Serve as the organization’s expert on consumers, shoppers, and the evolving category landscape
  
  • Bring forward emerging trends, behaviors, and competitive dynamics
  • Maintain a forward-looking perspective on risks and opportunities
• Develop deep understanding of key consumer jobs, segments, and usage occasions
  
  • Translate insights into actionable executional guidance
  • Embed these frameworks across Marketing and Sales teams

5. Insights Integration & Organizational Influence

• Act as a strategic thought partner to Brand, Sales Strategy, and Category teams
  
  • Ensure insights are embedded in key business decisions, not just reported
  • Influence stakeholders to act on insights with clarity and conviction
• Elevate the role of insights across the organization
  
  • Champion best practices in insight generation, storytelling, and bias for action
  • Simplify complex data into clear, actionable recommendations

6. Other Duties:

• Perform additional responsibilities as assigned, adapting to evolving business needs.

Desired Knowledge & Experience

• Outstanding analytical and problem-solving abilities; translate data-driven insights into customer-focused solutions.
• Ability to communicate with focus and brevity with senior leaders and to leverage storytelling and simplicity with retailers.
• Proven ability to work collaboratively across functions and levels, influencing teams to achieve results.
• Demonstrated strategic influencing skills; proactively remove obstacles and accelerate project timelines.
• Commitment to continuous learning and measurable impact.
• Ability to leverage AI platforms (e.g. Copilot, Claude, Gamma) to facilitate and expedite tasks and workflows.

Qualifications/Required Skills

• Bachelor’s degree in marketing, business, or related field (MBA preferred).
• 5+ years of experience in packaged goods/CPG marketing or a relevant business environment.
• Working experience within syndicated data platforms (Circana and Scintilla preferred).
• Ability to leverage AI to facilitate and expedite workflows.
• Ability to manage multiple tasks and projects simultaneously.
• Strong data analysis, interpretation, and storytelling skills.
• Curiosity to ask questions, identify opportunities and execute decisively.
• Excellent written, verbal, and presentation communication skills.
• Flexibility and adaptability to change.
• Highly collaborative, proficient in working with cross-functional teams and all levels of management.

Alignment with Core Values of the Company

• Respect & Value Our People
• Stay in Front of Change While Reducing Costs
• Delight Our Customers
• Food Quality & Safety

Benefits

• Bonus Potential
• Medical, Dental, Vision Insurance for full-time team members
• PTO (Vacation, Sick, and Holidays) for full-time team members
• 401K match
• Company paid disability and life insurance policies
• Paid maternity and parental leave
• Relocation package for out of state applicants

Approach to Flexible Work

The majority of our roles are primarily located in one of our manufacturing facilities or in our corporate office in Idaho Falls, Idaho, offering us the ability to effectively collaborate, innovate, and develop the next leaders of Idahoan Foods.

While we want to capitalize on purposeful in-person days, we also value flexibility and appreciate that it can mean something different to everyone based on your unique circumstances. That’s why at Idahoan we focus on meaningful conversations between you and your manager to identify what works best for the business, team, your role, and your personal needs. Within our manufacturing workforce, we follow our process for time off requests and working within our attendance policy. Those same elements apply outside of manufacturing, but your position may offer some additional flexibility to work remotely at times.

Equal Opportunity

We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors.

Equal Opportunity Employer


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