Director of Digital Marketing

Job Description
Director of Digital Marketing

We are partnering with a fast-scaling, membership-driven consumer services brand operating across a national footprint. As the business continues to expand, they are looking to bring on a Director of Digital Marketing to lead strategy, performance, and accountability across their digital ecosystem.

This is a high-impact leadership role focused on driving measurable growth, optimizing multi-channel performance, and managing agency partners at scale. Must have experience with membership and franchise / multi-location industries.

What You'll Do

• Own the digital marketing strategy across paid media, performance channels, and customer acquisition
• Lead and manage external agency partners across platforms (e.g., paid social, search, video), ensuring accountability and strong performance
• Establish a structured test-and-learn environment to drive continuous optimization and growth
• Translate campaign data into clear insights and actionable recommendations for leadership
• Balance national strategy with localized execution across a multi-location business model
• Partner cross-functionally with marketing, operations, and leadership teams to align on growth priorities
• Mentor and support internal team members, including marketing and technology functions

What We're Looking For

• 7-10+ years of experience in digital marketing, with strong exposure to performance marketing and analytics
• Experience managing agencies and holding partners accountable to KPIs and results
• Deep understanding of paid media ecosystems (e.g., Meta, Google, YouTube) and performance optimization
• Strong analytical mindset with the ability to translate data into strategy
• Experience in multi-location, franchise, or membership-based business models is highly preferred
• Proven ability to operate at both strategic and executional oversight levels

Ideal Profile

• Background in scaling consumer-facing brands with distributed locations or subscription models
• Comfortable navigating both national campaigns and localized marketing needs
• Strong leadership presence-proactive, decisive, and data-driven
• Thrives in collaborative, mission-driven environments with high visibility and accountability

Compensation & Flexibility

• Base salary range: $125,000 - $150,000, depending on experience
• Flexible work model (hybrid or fully remote options available based on location and fit)