Director/VP Retail

Job Description

Job Description

**This role supports Florida Retail - candidates are required to live in Florida & traveling 50%-75% all retail locations throughout the state of Florida**

The Head of Retail (Director/VP Retail) is a field leadership role responsible for retail operations profitability. This individual partners with senior leaders to implement initiatives, build & execute plans, create a best-in-class customer experience, and drive operational consistency across all locations that comply with all applicable laws, regulations, and company standards.

Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in three markets; Florida (Surterra Wellness), Massachusetts (NETA) and Texas (Surterra Wellness).

If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit

Everyone is welcome here. Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That's why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.

Core Responsibilities A. Financial & Commercial Performance

• Own top-line revenue, comp sales, and EBITDA performance
• Drive sales productivity (sales per square foot, UPT, conversion, AOV)
• Plan and execute regional sales strategies and promotions
• Analyze performance data and implement corrective action plans
• Manage and optimize store labor and controllable expenses

B. Multi-State Operations Leadership

• Ensure consistent execution of operating standards across all stores
• Lead inventory management, shrink control, and stock optimization
• Oversee store openings, closures, remodels, and relocations
• Maintain compliance with state-specific labor and retail regulations
• Partner with supply chain to ensure in-stock and flow efficiency

C. Customer Experience & Brand Execution

• Deliver a consistent, high-quality customer experience across all markets
• Monitor and improve NPS, customer satisfaction, and service metrics
• Ensure visual merchandising and brand standards are executed flawlessly
• Address escalations and protect brand reputation across locations

D. Talent & Leadership Development

• Hire, develop, and retain high-performing store leadership teams
• Build bench strength and succession plans for key roles
• Lead performance management cycles and calibration across stores
• Drive engagement, culture, and accountability
• Coach District/Store Managers on leadership and business performance

E. Strategic Leadership

• Translate company strategy into field-level execution plans
• Identify opportunities for market growth and store optimization
• Partner cross-functionally with:
• HR (talent + workforce planning)
• Finance (forecasting, budgeting)
• Marketing (campaign execution)
• Merchandising (assortment execution)
• Lead multi-state operational alignment and communication cadence

F. Governance & Compliance

• Ensure compliance with:
• State labor laws (multi-state complexity)
• Health & safety standards
• Loss prevention policies
• Maintain audit readiness across all stores

EXPERIENCE AND SKILLS YOU'LL BRING

Required

• 10+ years in retail leadership
• 5+ years leading multi-unit / multi-state operations
• Proven ownership of P&L for a regional or national portfolio
• Experience managing District/Area Managers
• Track record of driving sales growth and operational improvement
• Excellent collaboration, communication, analytical, business acumen, leadership, and strategic capabilities
• Advance Microsoft Suite, including Word, Excel, and Outlook
• Operates with a high degree of integrity and confidentiality
• Outstanding verbal and written communication skills with an ability to influence others
• Excellent planning, prioritization, and organizational skills
• Must have open flexibility to work during peak traffic times, including evenings, weekends, and holidays
• Ability to travel 50% to 75% of the time
• Age 21 or over
• High School Diploma or equivalent
• Valid Government-Issued Photo ID

Preferred

• Bachelor's degree in business administration or related field
• Cannabis experience

PHYSICAL REQUIREMENTS

• Consistently operates a computer and other office devices
• Travel for prolong periods of time
• Able to remain stationary or stand for long periods of time
• Ability to lift 50 lbs. unassisted

YOU WILL BE SUCCESSFUL IF YOU…

• Are self-motivated; micro-managing isn't fun for anyone
• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done
• Can work fast and be flexible; our industry is always changing
• Play nice with others; we collaborate with each other a lot
• Think creatively; sometimes, the "traditional" solution isn't the best one

WHAT YOU GET

• Employee discount
• Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
• Tuition Reimbursement Programs
• Pet Insurance
• Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program

PARALLEL IS UNITED BY OUR VISION, Mission, & Values

Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

We are an Equal Opportunity Employer. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.

Disclaimer | Parallel reserves the right to change or assign other duties to this job description. Your employment with Parallel is a voluntary one and is subject to termination by you or Parallel at will, with or without cause, and with or without notice, at any time. Nothing in this document shall be interpreted to be in conflict with or to eliminate or modify in any way the employment-at-will status of Parallel associates.