Digital Marketing Manager

Job Description Job Title : Digital Marketing Manager Employer : Sound Royalties Classification : Full-Time Location : West Palm Beach, FL (On-Site) Reports to : EVP of Marketing Company Overview: Founded in 2014, Sound Royalties is the world's leading specialty finance company for the global creative industries, providing funding solutions to Music Creatives, YouTube Creators, and TV/Film Professionals, without risking ownership of their work. It’s mission is to provide flexible financing for creators to catapult their personal and professional projects, empowering them to choose from a variety of pricing options. The company offers fixed-fee, fixed-term advances to music creatives, labels, publishers, distributors, YouTube content creators/channel owners, and TV production companies without ever taking ownership of copyrights or a percentage of future works. Celebrating more than a decade in business, Sound Royalties works with more than 250 organizations globally, including PROs, CMOs, labels, publishers, distributors, TV networks, and content platforms worldwide, to fund and empower creators behind culturally significant works from the likes of Beyoncé, Ariana Grande, Willie Nelson, Blondie, Smokey Robinson, and more. About the role: Sound Royalties is seeking a data-driven Digital Marketing Manager to lead the strategy and execution of our digital campaigns across all products and services. This hands-on role is perfect for someone who thrives on optimizing performance, driving lead generation and engagement, and scaling digital impact across platforms Primary Responsibilities Email Marketing & CRM Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners. Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing. Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates. Track and report performance across platforms including Salesforce Campaigns. Lead Generation & Paid Media Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads. Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI. Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications. Website & SEO Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO. Execute on-page and off-page SEO tactics to grow organic traffic and improve search visibility. Analytics & Optimization Own Google Analytics (GA4), Tag Manager, and dashboard reporting to monitor campaign performance and user behavior. Ensure data accuracy across channels and align KPIs with business goals. Identify and resolve conversion bottlenecks using data insights. Compliance & Privacy Ensure all digital marketing practices comply with GDPR, CCPA/CPRA, and global data privacy laws. Manage cookie consent platforms and advise on privacy-first strategies. Experience and Qualifications 5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services Proficient in Salesforce Marketing Cloud, CRM integration, SQL, AmScript Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social Strong grasp of data privacy laws and compliance Highly analytical with proven ability to optimize based on performance data Bonus experience and qualifications Certifications in Google Ads, GA4, or Salesforce Marketing Cloud Experience with music royalties, creator economy, or referral programs Working knowledge of HTML/CSS, SQL, AmScript, and Power BI Why work with us? Our employees describe our culture as a family-type environment, and they love working here. We work hard, play hard, and look out for each other. We are passionate about the unique products and services we provide to the music community. “What’s not to love? We take care of the customers, and management takes care of us.” You will benefit from our excellent base pay with discretionary bonus, 401k with a match, outstanding medical, dental and vision plans, paid time off, and our modern new office space in an eco-friendly building. Sound Royalties is a fast-growing company filled with career opportunities! Join our team and be a part of all the amazing things we are doing for the music communit #J-18808-Ljbffr