Events Marketing Manager

At InStride, people are our purpose. We believe that investing in people is the most powerful way to drive success—for individuals and organizations alike. As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees’ career goals and the company’s business goals. Our mission goes beyond skill-building; we're here to empower our partners’ employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth. No matter the team you’re on, our dedication to the success of our partners and their employees is what drives us. If you're passionate about making a difference and driving educational and professional advancement, InStride is the place for you. To get a better feel for our culture, watch more here. Candidates must be located in one of the following states to be considered eligible for employment: AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, TX, VA, WA, WI. What we're looking for (role overview): InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth. The ideal candidate combines exceptional event execution with a broader B2B marketing mindset. You understand that a successful event extends far beyond the event itself and know how to connect events to integrated campaigns, account-based strategies, content, digital channels, and Sales activation to maximize their impact. You are creative, proactive, analytical, and detail-oriented, with the ability to move seamlessly between strategy and execution. You will continually evaluate where and how InStride invests in events, create memorable experiences for our audiences, and use performance insights to improve impact and ROI. Skills we’d love to see you show off: Strategic event marketing : Ability to translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts, supports broader campaigns, and contributes to pipeline growth. Integrated campaign thinking : Ability to think beyond the event itself and partner across Marketing to activate content, email, digital, ABM, social, and other channels before, during, and after events to maximize reach, engagement, and conversion. Sales and account alignment : Strong understanding of B2B sales motions and ability to partner with Sales and BDR teams to identify priority accounts, generate meaningful meetings and engagement, and turn event activity into measurable commercial outcomes. Event management expertis e: Strong hands-on experience across event conceptualization, sponsorships, logistics, staffing, budgeting, attendee experience, lead tracking, on-site execution, and post-event follow-up. Measurement and optimization : Analytical mindset with experience defining event KPIs, measuring account engagement and pipeline impact, evaluating ROI, and translating performance insights into recommendations for future investment. Cross-functional leadership : Ability to bring together Marketing, Sales, BDRs, Design, Product, RevOps, executives, and external partners around a shared event strategy and execution plan. Project managemen t: Excellent organizational and time-management skills, with a self-starter mindset and the ability to independently manage multiple complex projects in a fast-paced environment. Who you are (ideal profile): 5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs. Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end. Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement. Experience with account-based marketing and target-account activation strategies strongly preferred. Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done. How you will create impact (key responsibilities): Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives. Build the business strategy for priority events , defining the objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins. Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives. Own end-to-end event execution, including but not limited to sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, marketing materials, staffing, budgets, timelines, and on-site execution. Develop Sales activation strategies for priority events , partnering with Sales and BDR teams on target-account outreach, meeting generation, event messaging, attendee engagement, and timely follow-up. Use performance insights to inform future event investments , identifying which events, audiences, formats, and activation strategies generate the greatest business impact and recommending where InStride should increase, change, or reduce investment. Maintain InStride’s strategic events calendar and portfolio view , ensuring event investments complement broader marketing campaigns and go-to-market priorities throughout the year. Travel may be required Compensation At InStride, final offer amounts are dependent on multiple factors including location, depth of experience, interview performance and equity with other team members. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role. Compensation range: $95,000—$105,000 USD Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role! Benefits @ InStride As an organization that champions investing in people, it’s critical we walk the talk. That’s why InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program . Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to employees starting Day 1. This role is also eligible for the following benefits: 401(k) plan with company match Flexible vacation policy Paid family leave Best-in-class health care benefits And more! InStride Diversity and Inclusion Statement At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. Policies & Disclosure InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related even in the future. However, we do not require this at this time. For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy. About InStride InStride is a human capital management company that helps organizations retain talent, upskill employees, and fill critical workforce roles through education programs. By breaking down barriers to learning, fostering career growth aligned with organizational goals, and simplifying program management, InStride delivers lasting impact. Partnering with forward-thinking companies like Labcorp, Adidas, and SSM Health, InStride drives meaningful social and business outcomes by providing access to life-changing education. Visit instride.com or follow InStride on LinkedIn for more information and up-to-date news. #J-18808-Ljbffr