Assistant Manager (Location TBD)

Job Description

Job Description

The Assistant Manager provides Leadership and Influence, which inspires excellence in store operations and contributes to a healthy and positive work environment. The ASM functions as support to the General Manager, both operationally and culturally. Operational tasks of the ASM include, but are not limited to, on-shift leadership and problem-solving, product ordering, inventory, and preventative maintenance. Further, the ASM is a champion of Heine Brothers Core Values and Fundamentals, leading by example in both customer and employee interactions. Heine Brothers Assistant Managers are characterized by their drive to see their store’s success, and by their commitment to fostering a great place to work for all of its employees. This is a min 30 hour a week position with required Saturday/Sunday Availability. 

Top Roles & Responsibilities:

• Heine Way Ambassador: Run tight shifts that are efficient & fun.
• Hospitality Lead: Set the bar for outstanding guest service & experience.
• Quality Assurance: Ensure every product meets our standards.
• Brand & Facilities: Maintain an inviting store environment with brand consistency.
• Store Ordering and Inventory: Keep operations running smoothly with accurate orders and inventory management.

The ASM Role at Heine Brothers: Leading with Energy, Excellence, and Hospitality

As an ASM, you are the boots-on-the-ground leader, setting the tone for every shift. At any moment—especially during the wildest rush—you should be the most hospitable, level-headed, and solutions-oriented person in the room.

What ASMs Do Best:

✅ Lead the Floor: Guide and coach your team to deliver exceptional guest experiences through the 4Gs of Hospitality, sparkling store interiors & exteriors, and consistent quality in every drink and bite.

✅You’re the keeper of the sheets, making sure barista sheets, sidework checklists, and store logs are managed and completed with precision.

✅ Conduct daily Store Walks and weekly Preventative Maintenance to ensure the store is clean, efficient, and operating at its best.

✅ Place accurate and timely store orders each week to keep everything stocked and ready for action.

✅ Drive Change & Growth: Whether it’s an LTO rollout or a new product launch, you play a key role in smooth execution and team buy-in.

✅Conduct full inventory counts each period to ensure accuracy and cost control.

✅Fill out your ASM Weekly Checklist/Same Page Prep (This one‘s a game changer, y’all).

✅Be the Ultimate Communicator: The best ASMs are engaged, proactive, and vocal—they celebrate wins, provide real-time coaching, and foster an environment of teamwork and hospitality.

✅Commit to the Role: ASMs are required to work a minimum of 30 hours per week, during peak hours (including weekends), ensuring strong leadership presence and consistency on the floor.

How We Support You:

?REGULAR SAME PAGES: You’ll meet with your GM regularly to align on goals, get support, celebrate successes, and discuss opportunities for growth at your store and more.

❣️QUARTERLY ASM CONNECTIONS: Meet with ASMs company-wide on a quarterly basis to connect, learn from each other, form relationships, and have a lil fun while you’re at it.

✨QUARTERLY CONVERSATIONS: Designated space to give and receive feedback with your GM. Clear expectations & transparency for the win!