Associate Director, Marketing

Associate Director of Marketing, KOL Engagement and Enablement United States Overview The Associate Director of Marketing, KOL Engagement and Enablement is responsible for leading strategic initiatives that enhance Key Opinion Leader (KOL) engagement, Thought Leader Liaison (TLL) effectiveness, and the optimization of actionable insights across the organization. This role serves as a strategic partner to TLLs, Marketing, Medical Affairs, Global, Legal, Compliance, and field leadership to advance engagement strategies, educational initiatives, advisory boards, and external stakeholder partnerships. The Associate Director will lead the development of scalable programs, resources, and processes that strengthen organizational effectiveness, support field execution, and ensure insights are effectively translated into business action. This role reports to the Director of Marketing, KOL Strategy. Key Responsibilities Field Team Education & Engagement: Develop and execute KOL-led education and training initiatives that enhance field team clinical expertise, scientific engagement capabilities, and understanding of key disease state and brand messages. Thought Leader Liaison Resources: Lead the strategy, development, implementation, and optimization of resources, tools, and engagement approaches that enhance TLL effectiveness and support meaningful KOL interactions. Thought Leader Liaison Insights: Support the end-to-end KOL insights process, including strategic objective development, partner on field training, insight collection, analysis, reporting, and dissemination of actionable insights across the organization. Thought Leader Liaison Operations: Ensure TLL targets, KOL data, activities, insights, and records across Veeva and other systems are accurate, optimized, and compliant; proactively flag issues, support reporting, and drive operational process improvements. Commercial Advisory Boards: Execute the U.S. TTR Commercial Advisory Boards to inform business decisions and strengthen engagement with external experts. Performance Measurement & Optimization: Establish and monitor metrics to evaluate the effectiveness of KOL engagement activities, educational initiatives, TLL resources, and insight generation programs while driving continuous improvement. Cross-Functional Collaboration: Partner with Medical Affairs, Commercial, Marketing, Legal, Compliance, and field leadership to align educational, engagement, and insight initiatives with organizational priorities and regulatory requirements. Vendor & Agency Management: Provide oversight of external agencies, vendors, and strategic partners supporting educational initiatives, content development, advisory boards, and engagement programs. Therapeutic Area Expertise: Maintain deep understanding of the therapeutic area, healthcare professional educational needs, competitive landscape, and industry best practices to inform engagement and education strategies. Strategic Innovation & Excellence: Identify and implement innovative approaches that strengthen KOL engagement, advance TLL capabilities, and increase organizational impact. Qualifications Bachelor’s degree required; MBA or advanced degree in life sciences or marketing preferred. Experience building and leading ad boards, the TLL organization, and KOL strategy. 8+ years of experience in pharmaceutical or biotech marketing, healthcare consulting, or healthcare agencywith a focus on HCP engagement, medical education, or peer-to-peer strategy preferred. Ability to navigate a dynamic, fast-paced environment by managing competing and complex priorities and engaging with cross-functional partners to ensure goals are met efficiently and collaboratively. Demonstrate a meticulous attention to detail, ensuring accuracy, consistency, and quality across all deliverables, communications, and project components. Deep understanding of compliance requirements and experience in highly regulated environments. The pay range below reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity). Alnylam’s robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together. State Specific Applicant Notices Arizona Applicants : To the extent required by applicable law, the Company maintains a smoke-free workplace. Maryland Applicants : UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT OR CONTINUED EMPLOYMENT, THAT AN INDIVIDUAL SUBMIT TO OR TAKE A LIE DETECTOR OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100. The Company considers this Application for Employment to be a part of the personnel record. Massachusetts (MA) Applicants : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Rhode Island (RI) Applicants : The Company is subject to Chapters 29-38 of Title 28 of the General Laws of Rhode Island, and is therefore covered by the state's workers' compensation law. US - Voluntary Self-Identification of Veteran Status Why are you being asked to complete this form? A "disabled veteran" is one of the following: A veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or A person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. 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For more information, call the U.S. Department of Labor's Veterans Employment and Training Service (VETS), toll-free, at 1-866-4-USA-DOL. If you believe you belong to any of the categories of protected veterans listed above, please indicate by checking the appropriate box below. As a Government contractor subject to VEVRAA, we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information provided will be used only in ways that are not inconsistent with the Vietnam Era Veterans' Readjustment Assistance Act of 1974, as amended The information you submit will be kept confidential, except that (i) supervisors and managers may be informed regarding restrictions on the work or duties of disabled veterans, and regarding necessary accommodations; (ii) first aid and safety personnel may be informed, when and to the extent appropriate, if you have a condition that might require emergency treatment; and (iii) Government officials engaged in enforcing laws administered by the Office of Federal Contract Compliance Programs, or enforcing the Americans with Disabilities Act, may be informed. I identify as one or more of the classifications of protected veteran listed: * Select... #J-18808-Ljbffr