Senior Business Development Manager - Digital Marketing

Business Development Manager

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communitiesour coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed.

At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learningensuring that AI is embedded in how we think, operate, and grow.

If you're ready to uplift others, challenge your ego, commit to the truth, and be better than yesterdaykeep reading.

Seer is a remote-first agency and a Certified B-Corp, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours.

The Role: Most agencies ask their BDMs to learn digital marketing on the job. We're trying something different.

We're looking for someone who has spent years doing the work, in SEO, paid media, or both, and is ready to bring that expertise to the sales side. You don't need a polished sales pedigree. You need to know what a technical SEO audit actually means, why a client's paid search ROAS story doesn't add up, and how to ask the questions that get to the real problem. We'll teach you the rest.

This is a full-cycle business development role on a small, high-performing team that closes $110K+ annual engagements with mid-market and enterprise clients across a wide range of industries. Our inbound volume is strong, our SEO works, and we need someone who can walk into a discovery call and immediately speak the language of the people on the other side of it.

Role Highlights

• You will be responsible for a $2.5M revenue target from inbound leads, and you'll work to bring in additional revenue from follow ups to inbound leads. Internally, you will work with teams to identify and close growth opportunities with current clients.
• You will not only manage inbound leads but also develop your own pipeline through strategic outbound efforts. This includes identifying and targeting new business opportunities, leveraging tools and data, and crafting tailored approaches to prospective clients.
• You will demonstrate expertise in both inbound and outbound strategies, ensuring a robust sales pipeline that aligns with the company's growth targets.
• You will own and manage all processes from lead qualification, needs + strategy consultation, through to the client kick-off meeting. Just as prospective client partners vet Seer, you'll do the same, ensuring each new partner shares our values. You'll work to bring in clients who will treat our team as an extension of their own. You solve strategic problems that are connected to driving revenue.
• You'll collaboratively create and present comprehensive SEO, PPC, and Analytics strategies to prospective clients including their C-level executive team.
• By demonstrating big picture marketing strategy, you'll consult with prospective clients to illustrate how those efforts dovetail with long-term business strategy and goals. At times, this may involve traveling to the prospect's site and further developing the relationship.
• You could conduct preliminary competitive SEO, PPC, and Analytics analyses for inbound leads, partnering with our divisional teams to research & identify potential opportunities/threats.
• You will prepare and deliver site-specific proposals and negotiate contracts with the help and guidance of our legal team when needed.
• You'll become a thought leader in the space; providing content for the Seer blog, speaking at conferences and attending networking events to speak to our work and identify new business opportunities for Seer.
• You deliver the white glove approach to all clients; you'll ensure only the smoothest transition between Business Strategy and account teams when a project is kicked off.
• You will not only manage inbound leads but also develop your own pipeline through strategic outbound efforts. This includes identifying and targeting new business opportunities, leveraging tools and data, and crafting tailored approaches to prospective clients.
• You will leverage sales methodologies, with a preference for MEDDIC, to qualify leads, identify key decision-makers, uncover pain points, and drive deals to successful closure.
• You'll be responsible for repping Seer out in the wild at conferences, in-person client visits, and more - 20-25% travel required.

Essential Skills

• You're no newbie. You've spent years doing the work -- in SEO, paid media, or both -- and you're ready to bring that expertise to the business development side. You don't need a decade of quota-carrying history, but you need to know what a technical audit actually means, why a client's organic traffic story doesn't add up, and how to ask the questions that get to the real problem. We'll teach you the rest.
• You get shit done. You've been hands-on keyboard long enough to know what good looks like -- and what's broken. When a prospect says their SEO isn't working, you're already three questions deep before they finish the sentence. You don't need someone to hand you a playbook. You bring one.
• You read between the lines. You've sat on enough strategy calls to know that what a client asks for and what they actually need are rarely the same thing. You get to the heart of the real business challenge, and you know how to recommend the right solution -- even when it's not the one they came in asking about.
• When it comes to getting everyone aligned and prepped, it's you. You've worked with enough cross-functional teams to know how to bring the right people into a room at the right time. Your ability to connect with practitioners, directors, and decision-makers in the same conversation -- and have all of them leave feeling understood -- is what makes you dangerous in a pitch.
• C-level execs don't make you sweat. You've presented strategy to senior stakeholders before. Maybe not in a quota-carrying sales context, but you've defended a recommendation, won buy-in, and handled pushback from people who had a lot riding on the decision. You know how to hold the room.
• SEMrush, Screaming Frog, GA4, Ahrefs -- you're not learning these here. They're already in your toolkit. You know how to pull a quick audit, spot the gaps fast, and walk someone through what you're seeing without losing them along the way.
• You have a way with words and you're as diplomatic as they come. You can tell a prospect that their current strategy isn't working -- and have them thank you for it. You know how to be honest, helpful, and human at the same time, even when the answer isn't what they were hoping to hear.
• You want to win and you're open to trying something new. You've been diving into AI because you're genuinely curious about where it's going -- not because someone put it on a performance review. You're already thinking about how it changes the work and the value you can bring to clients.
• You're an expectation setter. Internally and externally, there are few surprises with you. You document what you hear, you communicate clearly through the process, and you don't let things fall through the cracks -- even when you're managing multiple deals at different stages.
• You're hungry to build the business development muscle. You may not have carried a quota for years, but you've brought in work, won pitches, or grown client relationships in ways that count. You're looking for a place that will invest in your growth on the sales side while letting your expertise do the heavy lifting from day one.

This might not be the right role for you if

• Time-management, context-switching, and juggling multiple projects is quite challenging
• You do not want continued-learning and innovation to be an expectation
• Change management is difficult and you struggle with adapting to new tools and processes
• Integrating AI and automations into your day to day isn't a priority for you currently

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