Senior Manager, Lifecycle Marketing

About Us Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. Overview We’re seeking a strategic and hands‑on Senior Manager, User Growth & Engagement to unlock the full potential of one of the largest user databases in the connected home industry. In this role, you will unify fragmented user data, automate lifecycle programs that drive repeat purchase and product adoption, and build community engagement that strengthens brand loyalty and insights. You'll own the revenue growth from existing app user base through cross‑selling and upselling. This is a high‑impact position that works cross‑functionally to turn user relationships into a powerful advantage for the business. Responsibilities Build a unified user identity by integrating fragmented data across website, app, email, and retail systems Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross‑sell, win‑back) to increase engagement and customer LTV Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement Own CRM/CDP platform operations including segmentation, multi‑channel campaign deployment, performance analytics, and optimization Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value Qualifications Required Bachelor’s degree in Marketing, Business, Communications, Information Systems, or related field. 6+ years in CRM, lifecycle marketing, user operations, or growth automation in a CPG or consumer electronics industries. Proven success activating and retaining large‑scale user bases (1M+ users preferred) of in‑app revenue growth. Hands‑on expertise with enterprise CRM/MAP platforms with Emarsys strongly preferred; Braze, Iterable, Salesforce Marketing Cloud, Klaviyo. Experience managing multiple user databases or audience segments across different platforms simultaneously. Deep understanding of customer data: registered vs. anonymous users, behavioral tagging, segmentation frameworks, and cross‑platform identity. Strong technical capability in automation, segmentation, personalization, and complex customer journey design. Proven success developing and executing multi‑channel lifecycle programs across email, push, and in‑app messaging. Strong grasp of privacy regulations (GDPR, CCPA, CAN‑SPAM) and compliant communication practices. Experience managing community engagement platforms. ROI‑first mindset: you think in revenue per send, revenue per MAU, incremental lift, and payback period. Comfortable working cross‑functionally with Product, Engineering, eCommerce, and Support. Consumer electronics, IoT, or app‑connected hardware experience a plus. Preferred Experience with behavioral copywriting principles for lifecycle optimization Familiarity with data privacy regulations across multiple geographies Excellent communicator able to turn user data into actionable business recommendations Pay Range Pay Range: $140,000 - $170,000 Benefits Free snacks and drinks. Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds Bi‑annual reviews, and annual pay increases Health and wellness benefits, including free gym membership Quarterly team‑building events We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth‑oriented workplace for everyone. #J-18808-Ljbffr TP-LINK