Outbound Sales Rep - Salary + Uncapped Commission

Job Description

Job Description

Our Lamar Transit office in Salt Lake City, Utah, is looking for a new Senior Sales Account Executive to help bring innovative advertising campaigns to life in Salt Lake City, UT, and the surrounding areas.

The purpose of the Senior Sales Account Executive is to meet and exceed sales goals by selling high-impact transit advertising campaigns to qualified advertisers. This role develops and maintains advertising relationships with local and regional businesses and advertising agencies, and includes prospecting new clients, direct client outreach, delivering presentations and proposals, negotiating rates, and closing deals using our extensive printed inventory options. This includes collaborating with Lamar sales, marketing, and operations teams to ensure products and services are delivered and deadlines are met. Additionally, this role is to provide exceptional customer service to maintain quality long-term relationships with new and existing clients.

Why Lamar? Lamar Advertising has been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

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The Transit & Airport division of Lamar Advertising takes advertisements street-level and delivers the advertising message to drivers and pedestrians in a fresh, non-conventional way. We assist local, regional, and national advertisers reach their target audience on the go - where they live, work, shop, dine, play, and everywhere in between.

What you can expect from us:

• A Monday-Friday, 8:00 am - 5:00 pm hybrid schedule in-office (combination of in-office and selling in the field) work schedule for the duration of training, with the opportunity for hybrid work after training
• First year earning potential of $110,000 - $150,000/ year , including commissions, dependent on experience and selling ability
• Auto and cell phone allowance
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President's Day and Juneteenth
• A comprehensive training period through the first year
• Career advancement opportunities
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and a health savings account
• Hospital, Critical Illness, and Accident coverage 
• Short & long-term disability and paid parental leave
• Employee Stock purchase plan
• 401k plan with company match
• Wellness program incentives such as medical plan premium holidays and HSA contributions 

What we are looking for in you:

• Proven relationships with area clients, established track record of selling to local and direct clients preferred.
• Excellent written, verbal, and listening skills as well as Word, Excel, computer, and CRM proficiency (Salesforce preferred)
• Ability to make oral presentations to provide information or explain policies and procedures.
• Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
• Ability to explain the Out-of-Home advertising business to customers from installation and product standpoints
• Skill in writing grammatically correct routine business correspondence.
• Ability to perform effectively under fluctuating workloads.
• Skill in selling advertising to local and regional businesses and advertising agencies.
• Skill in establishing rapport and gaining the trust of others.
• Ability to establish and maintain cooperative working relationships.
• Ability to meet a sales quota.
• Working knowledge of general sales techniques.
• Ability to cold call businesses.
• Ability to be intrinsically motivated to succeed and withstand rejection.
• Skill in working independently and following through on assignments with minimal direction.

Education and experience:

Required

• 3 years of successful business-to-business sales experience
• High School Diploma or Equivalent
• Valid Driver’s License

Preferred

• 3 years of advertising/media sales
• College Degree

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email View email address on ziprecruiter.com.

A day in the life:

• Meet and exceed sales objective (over $1M) in the assigned local territory by selling transit bus and shelter advertising campaigns through a relationship-based approach.
• Personally contact and secure new business accounts/customers through presenting products to existing/potential customers and assisting them in selecting those best suited to their needs. Identify potential growth areas and open new accounts. Increase Lamar’s market share.
• Establish, develop, and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization’s products daily.
• Develop and maintain a personal account list with direct client outreach, including in-person meetings and presentations weekly
• Meet monthly and quarterly local sales projections.
• Use Lamar's data-driven research tools to prospect and qualify potential customers
• Develop clear and effective written proposals/quotations for current and prospective customers.
• Expedite the resolution of customer problems and complaints.
• Coordinate sales effort with marketing, sales management, accounting, and operations groups, ensuring all groups are efficient and effective.
• Share pipeline report with Manager weekly on the designated day and time.
• Plan and organize personal sales strategy by maximizing the return on time investment for the market.
• Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends through the reading of pertinent literature and consulting with marketing and service areas.
• Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required.

Physical Demands and Work Environment:

• The primary work environment for this position is a combination of an office environment and work in the field, making sales calls and servicing existing accounts.
• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
• Nights spent away from home traveling are less than 10%

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or federally-protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing View email address on ziprecruiter.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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