Marketing Communications Manager

Job Description

This position is accountable for leading the marketing communication team for the General Industrial division in North America, creating and executing strategic communication plans in support of identified segments, products and regions. The work of this role will ultimately drive profitable growth, market share, consumer awareness and brand equity. In addition, this position is responsible for communicating our competitive product & segment strategy.

Responsibilities

Key Responsibilities Include:

• Collaborate and strategize with segment leadership to create and execute marketing communication plans in support of growth and business objectives
• Partner with Product Leadership to enhance and elevate product marketing through traditional and digital channels
• Develop external communications by working with the Product Managers, Marketing Directors, Web team, and Agency partners to develop communications strategies, determine tactics, establish content, define metrics for success, evaluate results and provide recommendations for the future. Communications vehicles include:
• Marketing Automation -campaigns targeted to customers, active prospects, and potential leads
• PR initiatives, Websites, Social Media, and Printed Collateral
• Develop digital marketing strategies to support the identification, nurturing, and activation of sales leads- accelerating progress through the sales funnel
• Establish and direct strategies for social media engagement- including content development, paid campaigns, and monitoring key metrics
• Partner with UX Team and segment leadership to develop customer journey maps for identified customer groups
• Lead activities supporting annual National Sales Meeting- including meeting structure, content development and in person & virtual session logistics
• Responsible for the development and implementation of all industry trade shows through partnership with segment leadership
• Develop brand strategies for key product lines & manage brand registration/renewal process for active product lines
• Lead NA communications team is supporting business needs as identified in communications planning process
• Supervision and development of 3 Marketing Specialists, to include: cross training skills, developing back-up options for covering responsibilities as needed, prioritization of responsibilities, continuous process improvements in all aspects of Marketing Communications

Competencies & Skills:

• Strong Verbal and Written Communication
• Strategic Mindset and ability to prioritize requests
• Ability to navigate a matrixed organization
• Working Knowledge of Key Marketing Tools
• Problem Solving & Critical Thinking
• Initiative & Persistence

Qualifications

Minimum Requirements:

• Must have a College Degree or equivalent
• Must have five (5) years of B2B segment marketing or communications experience

Preferred Requirements:

• Have a Bachelor's and/or Master's Degree in a business or marketing field
• Have five (5) years of management in Industrial coatings segment marketing or management

About Us

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life ... with rewards, benefits and the flexibility to enhance your health and well-being
Career ... with opportunities to learn, develop new skills and grow your contribution
Connection ... with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute-it matters to us. A general description of benefits offered can be found at Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.