Sr Digital Marketing & Comms Specialist

Job Description

Job Description

Company Overview:

Nutmeg State Financial Credit Union (NSFCU) is a values-driven organization committed to intentional actions and investments to “be the change” in our community.
Our Core Focus is to empower members and families to achieve stability, seize opportunity, and build legacy. We deliver relationship-based, impact-driven, purposeful financial solutions in a cooperative ecosystem.
Our Core Values are Integrity, Responsibility, Empathy, and Engagement.
Position Description:

The primary purpose of this position is to support digital marketing performance, campaign execution, member communications, brand stewardship, and community engagement initiatives.

Essential Functions:

• Digital Marketing & Performance Analytics

• Manage SEO and website optimization initiatives
• Monitor Google Analytics, campaign performance, and digital engagement metrics
• Administer tag management, tracking pixels, and conversion tracking tools
• Support performance-based marketing initiatives through data analysis and optimization

• Marketing Campaign & Project Coordination

• Coordinate marketing campaigns and promotional initiatives from concept through execution
• Serve as a liaison with external agencies, creative partners, and vendors
• Manage project timelines, deliverables, approvals, and campaign assets
• Support campaign reporting and performance reviews

• Digital Channels & Member Communications

• Manage digital banking alerts, in-app messaging, and member communications
• Maintain and update website content through WordPress
• Execute email marketing campaigns using Constant Contact, or similar platforms
• Support digital engagement opportunities across member-facing channels

• Brand Management & Community Engagement Support

• Maintain marketing collateral, templates, and brand assets
• Monitor branch branding standards and environmental marketing consistency
• Support community events, sponsorships, and business development initiatives

• Social Media & Content Management

• Monitor social media publishing calendars and content deployment
• Monitor community engagement, comments, reviews, and member feedback
• Support content development across digital and traditional channels
• Assist with reputation management and brand awareness initiatives

Responsibilities listed reflect general responsibilities of this position and are not to be construed as an exhaustive list of all duties. Other duties may be performed as needed.

Qualifications:

Experience, Education & Credentials:

• A bachelor’s degree in marketing, communications, or related field required.
• A minimum of 5 years of experience in digital marketing, social media, communications, or related field required.

Knowledge, Skills & Abilities:

• Strong knowledge of digital marketing platforms, website content management, SEO, email marketing, and social media channel administration.
• Ability to analyze campaign, website, and engagement data using tools such as Google Analytics and apply insights to improve performance.
• Strong project coordination and organizational skills, with the ability to manage timelines, assets, approvals, and multiple concurrent initiatives.
• Excellent written communication and brand stewardship skills, with the ability to create and maintain clear, consistent, member-facing content across digital and traditional channels.

Competencies :

• Functional/Technical Skills
• Organizing
• Written Communications
• Creativity
• Customer Focus

Physical Requirements:

• Must be able to lift up to 10 pounds.
• Requires standing and/or sitting for an extended period of time.

Mental & Emotional Requirements:

• Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team.
• Must be able to read and carry out various written instructions and follow oral instructions.
• Must be capable of dealing calmly and professionally with numerous personalities and diverse perspectives both within and outside of the organization.
• Must be able to perform responsibilities with composure under the stress of deadlines and requirements for quality and timeliness.
• Must be capable of exercising high levels of discretion on both internal and external confidential matters.