Director of Revenue Marketing (DXA Software)

Director of Revenue Marketing (DXA Software) Peskind Executive Search is conducting a confidential search on behalf of a rapidly growing enterprise B2B SaaS company that is redefining how large organizations leverage data, analytics, and AI to optimize digital customer experiences. Our client is an established technology leader serving Fortune 1000 organizations across highly regulated industries, including Banking, Financial Services, Insurance (BFSI), Retail, Telecommunications, and other enterprise markets. They are seeking an exceptional Director of Revenue Marketing to build pipeline, accelerate revenue growth, and scale a high-performing demand generation engine. This is a highly visible leadership position reporting directly to the VP of Marketing and partnering closely with Sales, Product Marketing, Revenue Operations, and executive leadership. Position Overview This is a hands-on, execution-focused leadership role for a revenue marketer who thrives in fast-paced, high-growth SaaS environments. The successful candidate will own the company's demand generation and revenue marketing strategy, with accountability for marketing-sourced and marketing-influenced pipeline. You'll quickly identify growth opportunities, launch high-impact campaigns, optimize conversion throughout the funnel, and establish a predictable pipeline engine that directly supports company revenue objectives. This is an opportunity for someone who enjoys building, testing, optimizing, and delivering measurable business results—not simply managing marketing programs. Key Responsibilities Own marketing-sourced and marketing-influenced pipeline goals. Develop and execute multi-channel demand generation strategies that drive qualified pipeline and revenue. Build and optimize Account-Based Marketing (ABM) programs targeting enterprise accounts. Partner closely with Sales to improve pipeline creation, deal acceleration, and conversion rates. Drive integrated campaigns across digital marketing, paid media, email, web, outbound programs, partnerships, and events. Leverage AI, automation, and modern marketing technologies to improve campaign efficiency and performance. Optimize the entire revenue funnel, improving lead quality, conversion rates, and sales velocity. Analyze campaign performance and make rapid, data-driven decisions that improve ROI. Partner with Product Marketing to align messaging, positioning, product launches, and market initiatives. Establish executive-level reporting that clearly demonstrates marketing's contribution to revenue growth. Ideal Background 7+ years of experience in Revenue Marketing, Demand Generation, or Growth Marketing within enterprise B2B SaaS. Proven success building predictable pipeline and exceeding revenue targets. Experience scaling demand generation programs in high-growth startup or scale-up environments. Strong understanding of enterprise sales cycles and Account-Based Marketing strategies. Experience marketing into Banking, Financial Services, Insurance (BFSI), or other highly regulated industries is strongly preferred. Hands-on experience with modern marketing technology stacks, including marketing automation, CRM, intent platforms, and analytics tools (HubSpot, Salesforce, 6sense, or similar). Highly analytical with a passion for measuring performance and continuously improving results. Excellent cross-functional collaboration skills with Sales, Product Marketing, Revenue Operations, and executive leadership. What Success Looks Like Within the first 90 days, you'll establish a clear view of the existing demand generation engine, identify opportunities for improvement, and implement programs that increase qualified pipeline and improve funnel performance. Long-term success will be measured by: Predictable, scalable pipeline growth. Increased marketing contribution to company revenue. Higher conversion rates throughout the sales funnel. Improved sales velocity and campaign ROI. Strong alignment between Marketing and Sales. Executive confidence in marketing's measurable business impact. Why This Opportunity? This is an opportunity to lead Revenue Marketing at a company with exceptional technology, an established enterprise customer base, and significant growth momentum. The successful candidate will have direct visibility with executive leadership while helping shape the company's go-to-market strategy, demand generation engine, and long-term revenue growth. Location Remote (U.S.) Compensation Competitive base salary, bonus, equity, and comprehensive benefits. #J-18808-Ljbffr Peskind Executive Search, Inc.