Senior Director - Digital Acquisition and Revenue Marketing (Growth)

Overview Senior Director - Digital Acquisition and Revenue Marketing (Growth) at Simplicity Consulting (remote, full-time). This role is a direct hire opportunity with Simplicity Consulting. Base pay range: $228,000.00/yr - $325,000.00/yr . This range is provided by Simplicity Consulting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Job Description We are seeking a Senior Director of Digital Acquisition and Revenue Marketing (Growth) to lead and optimize our digital marketing strategy. This leadership role focuses on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels. You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence. The ideal candidate will have a strategic, data-driven mindset, with deep expertise in SaaS, product-led growth (PLG), trials, and full-funnel performance marketing. You’ll bring extensive experience in digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer. Key Responsibilities Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, affiliate marketing, display, email, and ABM. Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth. Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning. Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints. Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact. Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency. Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to our inside sales queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement. Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability. Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making. Qualifications 12+ years of experience in SEO and content marketing, preferably in B2B SaaS. Proven experience leading SEO strategies and demand generation content efforts at scale. Strong expertise in technical SEO, content strategy, local SEO, and link-building. Experience managing SEO agency relationships and internal teams. Deep understanding of demand generation funnels and content-driven customer journeys. Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools. Experience with marketing automation tools, A/B testing, and conversion rate optimization. Working knowledge of HTML, CMS platforms (WordPress), and web development best practices. Ability to influence and collaborate across cross-functional teams. Experience using AI and automation to scale content creation and optimization. Strong written and verbal communication skills, with a thought leadership mindset. Job Details Seniority level: Director Employment type: Full-time Job function: Sales, Marketing, and Management Industries: Technology, Information and Media, Software Development, and Marketing Services #J-18808-Ljbffr Simplicity Consulting