SEO Content Analyst

Position SummaryThe SEO Content Analyst drives content strategy, attribution, digital PR, and local SEO initiatives to support traffic growth. This role partners with SEO, editorial, and business leaders to identify opportunities, conduct research, and monitor performance, ensuring data-driven optimization of content and digital visibility.Position DescriptionEssential Duties and Responsibilities include the following. Other duties may be assigned:Optimize content for GEO and AEO to improve visibility across AI-driven search and answer platformsLead digital PR, Reddit and SEO outreach initiatives, maintaining relationships with key partners to support authority building and backlink growthManage agency partnerships and content production vendors to ensure quality, efficiency, and alignment with business goalsOversee and execute the local SEO program, including Uberall platform, listings management, audits, and ongoing optimizationSupport new store openings by launching and optimizing local SEO listings, ensuring each location has immediate visibility on the web (Apple Maps, Google Maps, etc)Managing the reputation management program, which is critical to maintaining brand trust, improving ratings and reviews, and influencing conversion decisions across platformsLead keyword research, competitive analysis, and search trend identification using tools such as Glimpse and ClearscopeDevelop and execute content strategy across editorial and eCommerce initiatives, leveraging data insights and AI-driven toolsOversee the Content Hub strategy, including editorial calendar management, content ideation, and production planning across SEO, digital PR, and partnershipsConduct content audits and gap analyses to identify performance opportunities and prioritize new content developmentMonitor keyword rankings, organic traffic trends, and search engine algorithm updates to inform strategy adjustmentsDevelop competitive analysis reports to identify opportunities for scaling eCommerce traffic and improving performance against key competitorsConduct technical SEO audits, including site architecture, indexing, redirects, robots.txt, XML sitemaps, and CMS optimization to enhance site performanceDeliver ad hoc analysis, reporting, and strategic projects to support evolving business needsCollaborate cross-functionally with marketing, social, and digital teams to execute campaigns that drive incremental traffic and engagementQualificationsEducation/Experience: Bachelor’s degree (B.A. or B.S.) from an accredited four-year college or university in Business Administration, Journalism, English, or a related field, or equivalent practical experience. Minimum of 5 years of experience in digital SEO, PR, outreach, relationship management, content development, AI-assisted content production, keyword research, and local SEO. An equivalent combination of education and experience will be considered.Computer Skills: To perform this job successfully, an individual must have proficient experience in Microsoft 365 products. Must have strong Excel skills.Certificates and Licenses: Google Analytics certification is preferred.Supervisory Responsibilities: This position does not have supervisory responsibilities.Position Hiring RangeThe hiring pay range provides a good faith estimate of the salary or hourly wage that Living Spaces expects to pay for the position upon hire. Pay will be determined by several factors, including, but not limited to: applicant's education, relevant work experience, knowledge, applicable and relevant skills and abilities, market demand, Company budget, as well as internal equity and alignment with geographic market data. Living Spaces reserves the right to modify this page at any time.Compensation: $81,675.00 - $108,900.00Overtime pay is available for eligible, non-exempt Team Members. Reimbursement for expenses as required by applicable law and Company policy. Retail, Guest Services and Distribution Center Team Members are eligible to receive team bonus based on meeting specific goals and KPI's.Additional available benefits upon meeting eligibility requirements include:Medical (full-time only)Dental (full-time only)Vision (full-time only)401(k) with Company match (full and part-time)Vacation (full-time only or as otherwise required by applicable law)Paid Sick Leave (full and part-time)Flex or Health Spending Account (for eligible full-time only)Employee Assistance Program (full and part-time)Holiday pay (full-time only)Life insurance (full-time only)For more details, please visit our website at: Careers (livingspaces.com)Equal Opportunity EmployerIt is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including but not limited to, cancer related or HIV/AIDS related), sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.E-VerifyLiving Spaces participates in E-Verify. All newly-hired team members are queried through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to verify their identity and employment eligibility.Applicant Privacy #J-18808-Ljbffr Living-Spaces