Senior Manager, Connections and Media

Randstad is seeking a Senior Manager, Connections & Media for our global beverage manufacturing client working a hybrid schedule out of Atlanta, GA.

Role: Senior Manager, Connections & Media

Pay Rate: $50.00 to $55.15 per hour

Contract Duration: 6-month contract (with potential for extension)

Location: Atlanta, GA 30313 (Hybrid – 3 days on-site)

About the Role As the Senior Manager of Connections & Media, you will translate high-level business goals into powerful, consumer-first communication strategies. Working closely with brand, creative, and analytics teams, you will design and optimize end-to-end media plans across paid, earned, owned, and shared channels. You will lead agency partnerships, manage strategic media investments, and ensure every campaign drives measurable brand growth and retail outcomes.

Qualifications

• 8+ years of progressive experience in media planning, strategy, and buying with national or regional campaign ownership.
• Advanced expertise across digital and traditional media channels, including TV/CTV, programmatic, social, search, and retail media networks.
• Hands-on experience interpreting marketing analytics (MMM, MTA, brand lift) to optimize live campaign performance.
• Proven background managing agency relationships and leading cross-functional teams in complex organizations.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice-to-haves:

• Master’s degree or MBA with a focus on marketing or analytics.
• Prior experience within the CPG (Consumer Packaged Goods) sector.
• Familiarity with modern AdTech/MarTech tools, including CDPs, clean rooms, and AI-driven media planning solutions.

Benefits & Career Growth At Randstad, we value the health and well-being of our talent. After 90 days of continuous assignment, you will become eligible for a comprehensive benefits package, including:

• Medical Insurance
• Dental Coverage
• Vision Plans

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

salary: $54.15 - $55.15 per hour
shift: First
work hours: 8 AM - 5 PM
education: Bachelors

Responsibilities

• Develop Integrated Media Plans: Design and execute audience-led, full-funnel connection strategies that connect brand storytelling with measurable commerce and sales outcomes.
• Direct Media Investments & Activation: Steward multi-channel media budgets across TV/CTV, programmatic, audio, OOH, paid social, and search while partnering with agency teams on strategic negotiations and campaign pacing.
• Drive Data-Led Audience Strategies: Utilize 1st, 2nd, and 3rd-party data platforms to identify high-value consumer cohorts, map target journeys, and deliver tailored media briefs.
• Lead Campaign Measurement & Analytics: Establish clear campaign KPIs, evaluate performance using MMM/MTA frameworks, and run post-campaign analyses to continuously optimize future strategies.
• Manage Agency & Cross-Functional Partnerships: Collaborate closely with internal brand, commercial, and PR teams, while directing external agency partners to maintain high standards of execution and innovation.

Skills

• Marketing
• Media
• Brand KPIs

Qualifications

• Years of experience: 8 years
• Experience level: Experienced

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact View email address on randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.