Senior Product Marketing Manager

Job OverviewAre you a product marketing leader who enjoys turning market insights into strategies that bring products successfully to market? Marvin is hiring a Senior Product Marketing Manager to lead go-to-market planning for significant new product launches and assigned product lines. In this role, you’ll partner with product management, sales and the broader marketing team to develop launch strategies, positioning and messaging that connect with target audiences and support business growth. You’ll help ensure a consistent, premium Marvin brand experience across customer segments at the national, regional and local levels. You’ll excel in this role if you combine a passion for product marketing with strong cross-functional leadership and experience bringing significant product launches from strategy through execution. If you’re experienced in turning customer, market and competitive insights into actionable strategies while managing complex initiatives, budgets and changing priorities, we invite you to apply today. Highlights of your roleLead multi-channel go-to-market strategies and execution plans for new product launches and assigned product lines, aligning market opportunities, business goals, budgets, timelines and stakeholders. Develop differentiated product positioning, value propositions and messaging based on customer needs, market research and competitive intelligence. Partner across product management, sales and marketing to align product strategies, launch plans and annual marketing priorities. Lead cross-functional launch teams and external agency partners from planning through execution, championing consistent go-to-market processes and effective change management. Develop sales enablement content and learning resources that help sales teams and dealers communicate product value and key differentiators. Monitor customer, channel, industry and marketing trends to identify opportunities and strengthen go-to-market strategies. Manage product launch and annual marketing budgets while proactively identifying risks, roadblocks and appropriate mitigation plans. Evaluate post-launch results and document lessons learned and best practices to continuously improve future launch and project plans. You're a good fit if you have (or if you can)Bachelor’s degree in marketing, business or a related field. 8+ years of related experience, including demonstrated experience managing significant product launches. Experience using market research, customer insights and data to inform strategy, positioning and go-to-market decisions. Strong cross-functional leadership skills with the ability to guide complex work from strategy through execution. Experience with volume and/or P&L accountability and managing budgets tied to product launches or marketing plans. Also want to make sure you haveMBA or advanced business education preferred. Building products or related building industry experience preferred. Strong strategic, analytical, organizational and problem-solving skills, with the ability to navigate change and ambiguity. Experience collaborating with senior marketing leaders and cross-functional teams to determine resources and priorities needed to achieve annual marketing goals. Proficiency with Microsoft Office, CRM and marketing automation tools, Smartsheet or similar technology platforms. We invite you to See Yourself at MarvinFrom people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities.For more than a century, we’ve been at the forefront of designing, building, and engineering premium, award-winning products. Today, Marvin is also proud to have been named a Top Large Employer by Forbes Magazine two years in a row, in 2024 and 2025. With operations in 19 cities across North America, we manufacture Marvin’s quality products, including Infinity Replacement Windows and Doors, and TruStile Doors. Together, we uphold our values and foster a culture where safety and the wellbeing of our people comes first. We take a better living approach with benefits to support you at work and beyond. From day one, you will enjoy health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more!Some of our unique and most popular benefits include:$300 annual wellbeing account to spend on what helps you feel happy + healthyBetter Living Day! (a paid day off to go have some fun)Annual profit sharing – recognizing everyone’s contribution to Marvin’s successGiving at Marvin – participate in organized volunteer opportunitiesBrighter Days Fund – financial support from your colleagues and the Marvin family during personal hardshipsJoin the more than 8,000 Marvin team members to experience these benefits and more. Apply today!Marvin is an Equal Opportunity EmployerMarvin is committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable laws. Applicants requiring reasonable accommodation for any part of the application and hiring process may contact us at View email address on click.appcast.io$122,000 - $161,000 annuallyㅤ#LI-CM1Job SummaryDepartment: MarketingPosition Type: Regular