Marketing Operations Coordinator

Marketing Operations Coordinator

Since 1986, Fellers has been a reliable source of sign and graphics films, color change vinyls, and supplies for printers, sign makers, and installers across the U.S. Since 2021, Fellers has been private equity owned, and focused on investing heavily in expanding business into new growth segments including automotive window tint, paint protection film, printing and finishing equipment, tools, and film-cutting software. Fellers is the trusted leader in delivering speed, service, and selection to our customers. This is backed by a national network of warehouses, stocked with industry leading brands and a competitive proprietary branded product offering. Additionally, Fellers has a dedicated sales team which is supported by best-in-class customer service and technical support professionals to deliver superior service.

Reporting to the Marketing Manager, the Marketing Operations Coordinator will provide support for all marketing activities for Fellers and its businesses including Interwest, Digicut, and proprietary brands. This role will also coordinate the utilization of marketing development fund (co-op) programs with major manufacturers including tracking budget spend, claim filing, and reporting.

What you'll do:

• Coordinate the Marketing Development Funds (MDF) program end to end: track expenses, reconcile budgets with Finance, ensure timely vendor claim submission, and maintain monthly reporting to confirm full budget utilization.
• Oversee the Fellers fulfillment center for sales materials, samples, and corporate materials (business cards, stationery), and manage ordering of branded marketing collateral, merchandise, and trade show materials.
• Partner with the Fellers graphic designer to maintain quality standards on all printed materials.
• Oversee the Fellers corporate apparel store and marketing premiums program.
• Support maintenance of Fellers website and manage web assets in collaboration with the marketing team.
• Assist the Marketing Manager in tracking progress on critical projects and deliverables within project management software.
• Monitor social media channels and customer email inquiries to identify customer project stories and user-generated content opportunities; work with customers to capture their experiences and edit content for clarity, consistency, and brand voice.
• Support creation of social media posts and marketing content for campaign initiatives.
• Collect KPI data related to marketing initiatives and assist in producing weekly and monthly marketing reports for campaign evaluation.
• Support coordination and execution of marketing contests and customer promotions.
• Provide administrative and project support to the Senior Marketing Director and Marketing Communications Manager.

Qualifications:

• Quick and enthusiastic learner
• Tactical marketer who can execute with confidence using all available resources
• Team player who collaborates closely with internal and external stakeholders
• Detail-oriented, ensuring all marketing content is on-brand and marketing development funds are claimed and tracked accurately.
• Well organized, with the ability to handle multiple projects and priorities simultaneously
• Critical problem-solver that takes initiative to find resolution
• Hands-on creator and executor

Education and Experience:

• Bachelor's degree in business management, Marketing, Communications, Journalism or equivalent marketing experience required
• Experience with Adobe Creative Cloud applications is a plus
• File management experience a plus

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Maximum 20% travel
• 100% remote (work at home)

Compensation:

$63,000–$70,000 annually