Director, Legal Counsel - North America (Marketing - Advanced Hydration)

Job Description Summary

The Director, Legal Counsel – North America (Marketing) serves as a legal partner to Marketing Function providing practical, business oriented advise across a portfolio of brands and marketing initiatives. This role supports a broad range of work, including brand marketing, consumer promotions, influencer marketing, sponsorships and partnerships, as well as digital marketing. The successful candidate will help bring innovative marketing ideas to life by balancing business objectives with legal and regulatory requirements. This position is ideal for an attorney who enjoys partnering with dynamic business teams, navigating complex and novel marketing initiatives, and delivering creative, practical solutions that enable growth while protecting the brands and company.

Scope & Impact

Provides legal support for defined marketing portfolios, including brand marketing, promotional, and sponsorship activities Executes legal frameworks and guidance set by NAOU Legal leadership Delivers scalable, practical legal solutions in partnership with business teams

Key Responsibilities

Business Partnership & Legal Counsel Serve as a trusted day-to-day legal advisor to designated brand and marketing teams across North America, providing practical, creative, and solution-oriented counsel that advances business objectives while appropriately managing legal and regulatory risk. Build strong working relationships with designated brand and marketing teams across North America, serving as a trusted day-to-day legal advisor. Collaborate with business and legal stakeholders to develop compliant, commercially minded solutions that support the execution of marketing strategies and business priorities. Contribute to the development of guidance materials, playbooks, and training resources that promote informed decision-making and scalable compliance practices.

Claims Substantiation & Regulatory Assess advertising and marketing claims, advise on substantiation, FTC/NAD considerations, and advertising law compliance, and develop practical solutions that support business objectives while managing risk. Advise marketing and business teams on FDA and other regulatory requirements, providing actionable guidance that supports compliant marketing, labeling, packaging, and consumer-facing initiatives. Monitor legal, regulatory, and enforcement developments that may impact marketing activities, business operations, reputation, or the company’s ability to do business, and advise stakeholders on resulting risks and compliance obligations.

Brand, Promotion, Sponsorship and Talent Partner with marketing teams to provide practical, solution-oriented legal guidance that supports business objectives while appropriately managing legal, regulatory, and reputational risk. Advise on marketing initiatives, including advertising campaigns, experiential activations, sponsorships, brand partnerships, influencer programs, and sports and entertainment marketing. Counsel on contests, sweepstakes, promotions, and related advertising, marketing, and consumer protection requirements. Draft, review, negotiate, and interpret a variety of marketing-related agreements, including sponsorship, talent, influencer, licensing, agency, licensing, and promotional contracts. Support the execution of marketing activations and partnerships by advising on contractual rights and obligations, intellectual property use, marketing claims, and other legal considerations. Advise on digital marketing initiatives, including social media, influencer marketing, content creation, and digital advertising, while partnering with subject matter experts to address consumer data, privacy, and marketing technology considerations.

Cross‑Functional Collaboration Partner with legal subject matter experts to address complex, cross‑functional issues Coordinate legal input to ensure consistent, aligned advice Build strong working relationships across the Legal function.

Qualifications & Experience

Qualified to practice law in Georgia or another U.S. jurisdiction and in good standing.

5+ years of experience advising on marketing, advertising, sponsorship, promotional, digital marketing, or related commercial matters.

Strong knowledge of advertising law, claim substantiation, and FTC/NAD requirements.

Experience advising on promotions, sweepstakes, contests, and related regulatory requirements.

Working knowledge of FDA labeling regulations and current food law issues.

Experience providing practical legal counsel to marketing and business teams.

Experience drafting and negotiating sponsorship, influencer, talent, agency, licensing, promotional, and other marketing-related agreements.

Strong judgment, communication, and stakeholder management skills.

Ability to translate complex legal issues into practical business guidance.

Ability to manage multiple priorities in a fast‑paced environment.

Willingness to work from Coca‑Cola's Atlanta headquarters.

What We Can Do for You

Inclusive Workplace: The Coca‑Cola Company is committed to fostering an inclusive workplace. We value and celebrate diversity, which leads to a stronger, more competitive company that can better serve our customers and communities.

Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques.

Career Development: The Coca‑Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.

The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States.

Skills

• Advertising Law
• Claim Substantiation
• Compliance
• Consumer Protection Laws
• Contract Review
• Legal Analysis
• Legal Review
• Legal Risk Analysis
• Marketing Law
• Regulatory Compliance

Pay Range

United States: 170,000 - 200,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.

Compensation & Benefits

• Annual Incentive Reference Value Percentage: 30
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Location(s)

United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: October 2, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Additional Information

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca‑Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca‑Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.