Senior Marketing Associate

Website Development & Management Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience. Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations. Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance. Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards. SEO Strategy & Execution Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives. Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements. Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility. Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights. Analytics & Reporting Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams. Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions. Ensure reporting integrates with enterprise applications and aligns with IT data governance. Cross-Functional Collaboration Partner with IT and Marketing/Leasing strategy to align website functionality with business goals. Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance. Innovation & Optimization Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives. Research, recommend, and implement new tools or technologies to enhance digital marketing efforts. Qualifications Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience). 3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics. Proficiency in: CMS platforms (WordPress, custom site management systems, or similar) HTML, CSS (basic understanding for troubleshooting) Google Analytics, Google Search Console, and Tag Manager SEO tools (Ahrefs, SEMrush, Moz, etc.) Strong analytical mindset with experience translating data into insights and action plans. Excellent project management skills, able to manage multiple priorities in a fast-paced environment. Collaborative, resourceful, and solutions-oriented with strong communication skills. Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards. Benefits Competitive base salary plus per-lease bonus Medical, Dental, and Vision Coverage Flexible Spending and Health Savings Accounts Short-Term Disability and Supplemental Life Insurance Employee Assistance Program Fitness and Well-Being Program Company-Paid Life Insurance and Long-Term Disability 401(k) with Generous Company Match Paid Time Off (PTO), Paid Sick Time, and Paid Holiday #J-18808-Ljbffr