Social Media Analytics Manager
US Tech Solutions
San Francisco, CA
Contract
Job Description:
The client is looking for a seasoned data and measurement expert to lead social measurement globally for the client products.
You will frame & translate meaty business questions into measurement, listening & optimization plans to extract actionable intelligence for the client.
You should know your way around social & digital data platforms, have experience in all types of digital measurement, and be excited to dig in to get things done.
You're a team player who brings a valuable perspective to the teams, and you are ready to define & track relevant KPIs that are tied to business outcomes.
You understand social data at an expert level and use your expertise to help answer many types of business & product related questions.
You have experience managing vendors and directing their output.
Responsibilities:
Participate in reporting for campaigns and lead it for social efforts.
Develop & produce regular social insights deliverables for products including determining content (informed by existing frameworks) and appropriate cadence.
Advise and direct agency on deliverables and owned social reporting when applicable.
Build, establish and maintain best-in-class social listening & analytics programs in Brandwatch and Sprinklr for both product areas.
Conduct audience & category analysis using data from social media + other digital and offline sources, to inform marketing & product roadmaps and set & grade OKRs.
Serve as a trusted thought leader at Brand Social & cross-functional teams for products on social.
Answer ad-hoc questions from the team with social data as needed.
Mandatory:
5+ years of relevant experience working in social media analysis & operations for global consumer brands.
4+ years of general marketing experience (preferably in digital).
Expert level knowledge of Brandwatch & Sprinklr.
Up to date w/ latest social measurement & industry trends.
Proven track record of ownership over social reporting for a large global brand would be a plus.
Education:
- Bachelor's degree or equivalent practical experience.
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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