Communications Manager

Description


Headquartered in Farmington Hills, Michigan, RHP Properties ( is the nation's largest private owner and operator of manufactured home communities. With more than 380 communities throughout 30 states, we continue to expand our footprint to provide accessible and affordable housing across the country. All of this would not be possible without the energy and drive of our talented employees! We invest in our employees, with regular training, opportunities for advancement, and fun events to bring everyone together.

Responsible for the development and implementation of the Company's public relations, promotions and media strategies. Builds the Company's public image to ensure a positive reputation and corporate identity. Strengthens awareness, perception and reputation of RHP at every touchpoint. Works closely with the executive team, internal departments and external partners in a creative, collaborative and strategic role in building a cohesive public relations and brand management strategy.

As a communications manager, you will:

• Write and distribute press releases, media kits, and corporate messaging for property portfolios.
• Partner with creative teams and internal stakeholders to create brand values and attributes through words, graphics and design, reflecting the mission and vision of the organization.
• Ensure public-facing messaging aligns with corporate values across marketing materials and social media platforms.
• Build and maintain relationships with local, regional, and industry media to secure positive coverage for new property openings, expansions, and corporate milestones.
• Strategize, develop and execute cohesive public relations strategy and identity. Manage the development and messaging of the PR narrative.
• Manage reputation and draft response strategies during property emergencies, tenant disputes, or legal challenges. Control the narrative and respond quickly to negative publicity or public concerns.
• Track news coverage and analyze public opinion using social listening tools and other resources.
• Self-educate and stay current on industry trends and competitor activity.
• Model a people-centered brand approach promoting the Company's activities to support the community and promote goodwill.
• Perform other duties as assigned.

Minimum Requirements

• Bachelor's degree in public relations or relevant business discipline, or satisfactory combination of formal education and work experience.
• 5 years relevant work experience; prior multi-family residential experience preferred
• Superior communications ability with highly developed writing, editing and researching skills
• Articulate and persuasive communicator, written and oral
• Experience with being interviewed on camera with local media or other media platforms highly preferred
• Ability to investigate and analyze information and to draw conclusions. Possesses an analytical mindset with a strong understanding of underlying data and methodologies used to influence decision making.
• Ability to respond and react immediately in the event of a crisis
• Understanding of digital channels
• Broad knowledge of the overarching public relations and communications discipline
• Knowledge of web analytics and software like Google Analytics and Google Adwords
• In-depth knowledge of best design and messaging practices for press releases and business correspondence
• Innovation and creativity in developing ways to promote the company
• Understanding of fast-paced and ever-changing environments
• Self-starter with the ability to lead this segment of the business
• Energetic, self-reliant, self-starter with excellent problem-solving skills.
• Proactive and process-driven, with the ability to think ahead to the full scope of projects and deliver work on time and accurately
• Ability to establish and maintain professional relationships with co-workers at all levels
• Ability to handle multiple tasks and meet deadlines
• Ability to carry out instructions furnished in verbal or written format
• Ability to work independently with minimal supervision
• Night and weekend hours as needed

We are Proud to Provide the following:

• Access to benefits including medical, dental and vision insurance
• Short-term and long-term disability
• Life insurance
• Generous Paid Time Off and holidays
• Flexible spending account
• 401K with company match

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