Digital Marketing Specialist

5by5 is a 100% employee owned full-service marketing agency serving changemakers, organizations working where life change happens. We help healthcare, nonprofit, and for-profit-for-good clients tell clearer stories and drive real growth.

We drive growth for changemakers.

We’re looking for a results-driven Digital Marketing Specialist with 2-3 years of agency or client-side experience to manage and optimize multi-channel digital campaigns.

You’ll work closely with strategists, creative teams, and account leaders to execute high-impact digital initiatives, driving measurable growth across search, display, paid social, and other performance channels.

A significant part of this role centers on paid performance and data analytics. You understand that digital campaigns require continuous optimization, key target audience alignment, and robust performance reporting to deliver quantifiable ROI for our clients.

We’re looking for someone who brings hands-on digital expertise, asks the right analytical questions, and takes ownership of moving client campaigns forward.

• Manage, execute, and optimize paid campaign performance across a variety of digital and traditional marketing channels. 
• Develop reporting frameworks and performance dashboards to track KPIs, conversion metrics, and client ROI.
• Conduct ongoing keyword research, audience targeting adjustments, and A/B ad copy testing to enhance campaign performance.
• Translate complex marketing data into clear, actionable insights for internal teams and external client discussions.
• Partner with creative and strategy teams to ensure digital creative aligns with campaign strategy and conversion goal objectives.
• Manage digital advertising budgets, bid strategies, and spend pacing to maximize efficiency across active campaigns.
• Support search engine optimization (SEO) initiatives, including technical audits, on-page updates, and content recommendations.
• Maintain tag management, conversion tracking, and analytics setups across Google Tag Manager and GA4.
• Stay current on digital marketing trends, tracking technologies, search algorithm shifts, and emerging marketing tools.

• 2–3 years of professional experience managing digital marketing campaigns
• Strong analytical mindset with proficiency in Google Analytics 4 (GA4), Google Tag Manager, and reporting tools
• Solid understanding of broader digital channels including display, programmatic, SEO/AEO fundamentals, and email marketing.
• A balanced marketing skill set with an appreciation for how performance marketing fits into the broader strategy for clients.
• Strong written and verbal communication skills with the ability to explain data trends clearly to non-technical stakeholders.
• High level of detail orientation and organizational ability across multiple fast-moving client projects.
• A collaborative, growth-oriented mindset ready to contribute to a mission-driven team environment.