Service and Selling Manager

Overview Reporting to: Store Manager / Assistant Store Manager eVarley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family‑run business headquartered between London, Los Angeles, and New York. We create year‑round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function and versatility. Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. Role Overview The Service & Selling Manager (SSM) reports to the Store Manager and Assistant Store Manager and plays a key role in executing the store’s service, selling and clienteling strategy on the shop floor. The SSM is a key leader within the store and a champion of the Varley customer experience. This role is responsible for elevating service standards, driving selling behaviours and leading the team on the shop floor to deliver exceptional customer interactions and commercial performance. Key Responsibilities Lead the daily shop floor environment, ensuring the team consistently delivers Varley’s service ceremony and creates meaningful connections with customers. Drive sales performance, clienteling activity and customer loyalty, coaching the team to develop strong selling behaviours and product expertise. Serve as a key holder, managing opening and closing responsibilities and maintaining store presentation and operational standards that reflect the Varley brand. Support the delivery of store sales targets and KPIs through strong selling leadership, customer engagement and coaching of the team on the shop floor. Champion clienteling activity through the Endear CRM platform, supporting the team in building meaningful customer relationships and personalised service experiences. Identify opportunities to increase conversion, average transaction value and customer retention. Maintain strong product knowledge and stay informed on new launches, seasonal collections and market trends. Support the planning and execution of retail events and community initiatives that strengthen brand engagement. Model Varley behaviours, service expectations and professional standards. Support the onboarding and training of new team members on service standards, product knowledge and selling behaviours. Provide clear daily direction on the shop floor, ensuring tasks are completed efficiently and store priorities are understood. Promote a safe and supportive team environment where feedback, ideas and open communication are encouraged and valued. Additional Responsibilities Support the delivery of store sales targets and KPIs through strong selling leadership, customer engagement and coaching of the team on the shop floor. Maintain strong product knowledge and stay informed on new launches, seasonal collections and market trends. Share team feedback and insights with store leadership to support continuous improvement. Escalate operational risks or compliance issues to the Store Manager or Assistant Store Manager when necessary. Skills & Experience Strong team player who leads with positivity, professionalism and enthusiasm. Passionate about delivering exceptional customer experiences and building long‑term relationships. Strong selling ability with confidence in styling and product storytelling. Excellent coaching and communication skills with the ability to support team development. Commercially aware and motivated to achieve sales targets and KPIs. Passion for fashion, lifestyle and staying connected to current trends. Comfortable using retail technology including POS systems and CRM platforms. Flexible, agile and resilient, able to adapt to changing retail priorities and business needs in a fast‑paced environment. Minimum two years’ experience in a supervisory or service‑led retail role. Experience in a key‑holder position within a premium or omnichannel retail environment. Preferred Consistently exceptional customer experiences delivered on the shop floor. Strong selling culture and team confidence in styling and service. Effective clienteling and CRM engagement that drives repeat business. Motivated and supported retail team. Commercial targets supported through service. Benefits Employee discount of 50%. Friends & Family discount of 20%. 5 days holiday. Enhanced maternity and parental leave. #J-18808-Ljbffr Varley