Area Business Manager - East Great Lakes
Pfizer
Area Business Manager
This role will report into the RBD and will work with customer-facing and HQ teams across the organization. The ABM will be responsible for the supervision and leadership of 6-10 representatives within the area assigned, sales performance of the business portfolio of products, and business knowledge of the area landscape to assess key stakeholders plus future trends within the business marketplace. This position will require regular in-field and virtual coaching and observation of Field Representatives and frequent customer contact as well as the development of a strong, effective partnership with marketing and channel colleagues. The ABM will ensure compliant execution by team members, driving understanding of relevant policies and guidance and advancing a culture of integrity.
Extensive travel will be required.
Role Responsibilities
- Responsible for supervising operations of the district to include hiring, live coaching, virtual coaching, representative development, performance management, and the assignment of key "priority" accounts within the medical community, managing 6-10 representatives.
- Develops and implements strategic plans for the District, business plan, and overall responsibility for budgets at District level in alignment with RBD expectations.
- Plans, organizes, and monitors performance to achieve the business potential of the District and the RBU.
- Ensuring effective utilization of promotional material, making valuable contribution to the formulation of Develops and implements strategic plans for the District, business plan, and overall responsibility for budgets at District level in alignment with RBD expectations.
- Plans, organizes, and monitors performance to achieve the business potential of the District and the RBU.
- Proactive data analysis to identify market trends.
- Collaborates, identifies, & motivates key account development and opportunities that impact regional/national business.
- Build relationships with customers (including KOLs) and key stakeholders (including members of the District and Region Management Teams, Channel Partners, and other cross-functional partners) and utilizes content appropriately for engagement.
- Develops external advocates and contributes to advocacy and community engagement (as necessary).
- Understands and champions the value of cross-functional collaboration to deliver on customer needs, while ensuring that compliance guardrails are respected by representatives.
- Coaches representatives on seamlessly connecting cross-functional colleagues reactively to address customer needs and how to use digital tools (e.g., digital triage app).
- Effectively plan and conduct plan of action and other meetings with District Management Teams, Channel Partners, and other cross-functional partners.
- Collaborate effectively in an integrated account team.
- Collaborates, identifies, and partners with Marketing in the development of the key strategies, business imperatives and objectives during the Op Plan process.
- Retains flexible time management in hybrid environment (e.g., time allocation of F2F v. virtual engagements to meet business objectives to maximize HCP engagement across large(r) geographies).
- Works with all members of District to coach and counsel on improvement of performance and skill execution of selling skills, product knowledge, and capabilities needed for successful representative development, including the development of business plans in a hybrid environment.
- Maintains visibility into planning of individual sales rep.
- Ensures actions of self and team are fully compliant; has complete understanding of all relevant compliance policies and processes; escalates issues, as necessary, and ensures appropriate commitment to integrity within their team.
- Implements and upholds District Standards with sales colleagues.
- Applies situational leadership skills (e.g., knowing when to intervene in virtual environment, aligning coaching to colleague's developmental level on hybrid engagements) to build hybrid rep capabilities (incl. hybrid selling skills).
- Builds strong team culture, colleague engagement, and morale in a hybrid environment.
- Promotes a feedback culture and continuous improvement mindset in team to assess quality of customer experience (e.g., uses virtual pulse surveys, team barometers, customer feedback).
- Set team goals and hold team members accountable for consistent adherence in a hybrid environment (e.g., time management, technical knowledge, communication, compliance, use of technology, meeting new virtual objectives (e.g., up to 50% virtual engagements)).
Basic Qualifications
- Bachelor's Degree required.
- 6 years of previous pharmaceutical, biotech, or medical marketing/sales experience with at least 3-5 years spent in a position with demonstrated leadership across peer and customer groups.
- Previous pharmaceutical, biotech, or medical marketing/sales experience preferred.
- Experience working with key thought leaders or high influence customers in large group practices, hospitals, or managed care organizations preferred.
- This position will require travel as needed to develop internal and external relationships.
- Valid US driver's license and driving record in compliance with company standards. Any DUI/DWI or other impaired driving citation within the past 7 years will disqualify you from being hired.
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Preferred Qualifications
- MBA or relevant graduate degree preferred 5 or more years people management experience preferred and ability to develop and motivate others, lead through change, and deliver on Pfizer business imperatives is necessary to be successful in this role.
- Specialty experience and expertise strongly preferred.
- Ability to develop and reinforce team expertise on broader portfolio of content to show 'Science First' mindset.
- Cross-functional collaboration mindset to facilitate 'One Pfizer' commitment to customer.
- Feedback culture mindset, to proactively identify areas of improvement with new Rep 2.0 responsibilities.
- Additional digital, L&C training to ensure personal adherence, as well as leadership by example for team adherence (incl. contracting permissions/guidelines).
- Model/leader for change, agility, and adaptability.
- Excellence in engaging customers and coaching team members in a hybrid environment, including enhanced competency level on virtual and digital tools/platforms.
- Advanced virtual communication skills for customer engagement, team management, and remote collaboration.
- Data-driven resource management to ensure proper channel deployment.
- Multimodal coaching capabilities to account for hybrid model.
- Strong organizational and analytical skills are also required and ability to analyze and draw appropriate conclusions using sales data/call reporting software/applications and able to adapt to Pfizer's long-term technology model in bringing Pfizer information to market.
- Demonstrated ability both to think strategically and to execute flawlessly to deliver results.
- Strong track record of collaborative and motivational leadership and internal stakeholder management skills.
- Enterprise thinking; anticipates consequences.
- Excellent facilitation skills.
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