Marketing Director

Be the Marketing Director of an 8-figure men's grooming brand that's growing and scaling. This is work that matters. We've helped hundreds of thousands of men look, feel, and be their best, and marketing is how we reach the next hundred thousand. You'll have a direct impact on the growth of the company. You'll report directly to the CEO, sit on the leadership team, and be responsible for driving growth and efficiency across paid media, email and SMS, content production, and social + UGC. On a 14-person team, your work shows up in the results every week. And you'll grow here. You'll work directly with two founders who built this brand from zero, and you'll manage and support a team of three in-house marketers plus our agency partners. About Live Bearded Our mission is to help Beardsmen look, feel, and be their best. We believe confidence changes everything about how a man shows up: in his work, his relationships, and his life. So we build world-class grooming products and a community that supports, uplifts, and encourages every man to become the best version of himself. Live Bearded is a fast-paced e-commerce company based in Tempe, AZ. Founded in 2016 by two best friends, Spencer and Anthony. Since then, we've shipped more than a million orders, earned over 100,000 five-star reviews, and built a profitable, 8-figure business that keeps growing. Over the last decade, we've had the privilege of serving hundreds of thousands of Beardsmen all over the world. We have a 365-day guarantee we actually honor and a lean 14-person team that moves fast. And we're just getting started. To learn more, go here: Our Core Values The right candidate is disciplined, highly motivated, and loves a fast-paced, results-driven environment. You strive to be the best you can be in all areas of your life, and you share these values: Brotherhood Our mission is to support, uplift, and encourage each other to become the best men we can be. We lead by example, walk with honor, courage, and respect, and we've always got each other's backs, no matter what. Whatever It Takes We charge headfirst into our dreams and goals, fueled by massive action and a relentless work ethic. Doubt, fear, and adversity will rise, but we will do whatever it takes to honor our commitments. Better-Every-Day We believe it's our responsibility to Do Better every day, to learn from our mistakes, grow through our failures, and strive to be the best we can be. FREEDOM We believe life is meant to be lived on our own terms. It's a call to adventure, the courage to dream big, and the will to forge our own path, no matter how wild or uncertain. We are trailblazers, risk-takers, and free thinkers who fight for what we believe in and refuse to be tamed by convention or fear. Responsibilities A day in the life: running the Monday marketing meeting, holding 1:1s with your team, redlining the week's email calendar, reviewing the UGC pipeline, holding an agency accountable, and reporting the scoreboard to leadership. You're responsible for the numbers, the people, and the cadence. The Marketing Scoreboard All growth comes down to three levers: acquisition, purchase frequency, and average order value. You're responsible for the numbers behind all three. On acquisition, that means new customers per day, CPA, ROAS, marketing efficiency, and the creative testing that feeds paid media. On frequency and retention, it means product launches, sales events, email and SMS revenue, subscriptions, and LTV. On average order value, it means the offers and bundles that grow every order. We run on EOS (Traction), live dashboards, and a weekly cadence. You'll know the targets cold because you'll run the scoreboard. The Team We have three full-time in-house marketers, plus agency partners and VAs we work with. You're responsible for managing, supporting, and helping the entire department learn, grow, and hit our targets. Paid Media You're responsible for our paid acquisition results across Meta, Google, and emerging channels: budgets, pacing, creative testing cadence, and efficiency targets. You'll work with our paid media lead to execute. We built our own in-house media buying dashboard that blends every platform into one source of truth, and you'll manage the program through it. You don't need to be a hands-on-keyboard buyer, but you must be able to audit an account, read performance honestly, and guide the testing roadmap. Email + SMS Email is one of our most profitable sales channels. We run a 3x/week campaign cadence plus lifecycle flows in Klaviyo, executed by our in-house lead and our email agency. You'll work with our email lead and our agency to manage the calendar, the promotional strategy, and the flow roadmap, and you're responsible for delivering results. You're the editor and the strategist, not the one writing every email. Product Launches & Promotions Launches and promotions are the most critical thing we do at LB. New products, seasonal fragrances, Father's Day, Black Friday, Cyber Monday, Christmas. You'll manage the launch calendar and work with the whole team to coordinate every channel (paid, email, SMS, social, site) around each one. These are the biggest revenue moments of our year, and you're responsible for how they perform. Content Production Our creative workflows and video production feed everything: paid ads, organic social, email, and the brand itself. You'll work with the team to develop the production pipeline, keep creative shipping on schedule, and make sure everything we put out is on brand. Social + UGC Our social media manager runs a UGC and creator flywheel across TikTok, Instagram, and Facebook that feeds both community growth and paid creative. You'll work with our social media manager to guide the strategy, keep the flywheel spinning, and connect it to the rest of the department so social wins become paid media wins. The Operating Cadence We run on EOS (Traction). The Monday marketing meeting, scoreboard check-ins, campaign calendars, launch timelines, agency check-ins, and leadership reporting all run on a rhythm, and that rhythm is your responsibility. You're a great project manager. Nothing slips, and the founders never have to chase a status update. Requirements 6-10 years in DTC e-commerce marketing, including time as the accountable owner of a growth number at a $10M+ consumer brand. You've lived MER, CAC, LTV, and contribution margin, not just channel metrics. You've managed marketers AND agencies at the same time, and both performed. You're a player-coach. You can audit a media buyer's account, redline an email calendar, and pressure-test a creative brief without doing anyone's job for them. You're a great project manager: highly organized, high attention to detail, and able to build and run operational systems. You respect what's working. You'd rather run things well for 90 days and then improve them than tear everything apart on day one to prove you're smart. You communicate clearly, lead a team of creative pros, and can take direct feedback from founders who move fast. You have working knowledge of Klaviyo, Shopify, Meta Ads, and Google Ads. You're in Arizona and work from our office in Tempe. We don't clock in and clock out; we show up to get results. Bonus points: you have a beard. Not required. We'll still bust your chops. Who This Is Not For Strategy-deck marketers who need a team of specialists to execute Channel experts who've never managed people Anyone who wants to work remote Anyone who needs 90 days of committee meetings to make a decision Anyone allergic to direct feedback from founders who move fast