Remote Senior Product Marketing Manager

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $27 billion in financing for sustainable solutions since 2018. GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America. GoodLeap is seeking a results-driven B2B/B2B2C Senior Product Marketing Manager to lead go-to market strategy and execution across three core product areas: payments technology, financing solutions, and SaaS products for home improvement trades. This role is ideal for a strategic product marketer with experience in fintech, payments, or B2B platforms, who can translate complex products into clear, compelling value propositions. You will play a critical role in scaling GoodLeap’s payments and financing ecosystems today, while helping shape the foundation for future SaaS offerings for home improvement trades. Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades. Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations. Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution. Campaign & Launch Management Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications. Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials. Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs. Data Analysis & Performance Optimization Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution. Champion data-driven decision-making across product marketing initiatives. Customer & Market Insight Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations. Conduct customer, market, and competitive research to inform product positioning and roadmap influence. Required Skills, Knowledge and Abilities: 7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred. Proficiency with product marketing, analytics, and campaign tools. Excellent communication, collaboration, and stakeholder management abilities. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. If you would like more information about how your data is processed, please contact us.