Lifecycle Marketing Lead
Virtual Vocations Inc
Experienced marketers will find a full-time remote Lifecycle Marketing Lead opportunity focused on developing and executing lifecycle marketing strategies to enhance customer retention, subscription engagement, and lifetime value. Key responsibilities Own and develop lifecycle marketing strategy across various customer touchpoints, including onboarding and retention Create engaging messaging that simplifies complex genetic concepts for a general audience Analyze subscription and behavioral data to identify disengagement factors and implement targeted campaigns Required qualifications 7+ years of experience in lifecycle, CRM, or retention marketing at direct-to-consumer subscription companies Proven track record of diagnosing and addressing retention issues, with measurable impacts on churn or lifetime value Experience in early-stage companies, building programs from the ground up Strong writing skills, demonstrated through a portfolio of successful lifecycle campaigns Hands-on experience with lifecycle marketing platforms and data analysis tools, including SQL or BI tools
Vacancy posted 22 hours ago
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